Find your Ideal Patient and HCP Populations
Clinical Trials present some unique marketing challenges. Finding the correct patients, with the correct medical history, in the required age, sex and ethnic mix – all constrained by the geography of the trial sites. Swoop’s advanced AI capabilities provide the ideal populations to target to meet these tight constraints.
Engage the Ideal Population to Support Your Marketing Objectives
Once the ideal population has been defined Swoop will engage both the patient and the HCP online in an effort to educate them about the benefits of the trial and drive them to the screening site.
Convert to Real-World Business Objectives
Every engagement is driven by real world success metrics linked to your Marketing challenge. The number of exposed patients engaging with the screening site, and the number of those ultimately determined to be eligible can be measured against an unexposed control group.