Welcome. Swoop’s platform uses artificial intelligence to drive marketing and analytics effectiveness for publishers, advertisers, and other partners (the “Swoop Services”). The Swoop Services’ core function analyzes the characteristics of content to optimize and enhance marketing and analytics investments relating to advertising and related analysis. Publishers and advertisers can use this intelligence to develop and display content on the Internet in the right locations at the right time, without using traditional models that rely on tracking users’ Internet activity to specifically target them with content. The Swoop Services help publishers and advertisers select content for people, not people for content. The Swoop Services can also help publishers and advertisers develop and display customized content for certain audiences based on their real-world characteristics, not based on their web viewing behaviors over time and across non-affiliated websites. Finally, the Swoop Services include associated services to publishers, advertisers, and other partners, such as fraud mitigation and performance reporting.
- Our Values and Team
Swoop’s team of industry veterans and advisors brings nearly four decades of experience to improving marketing and analytics effectiveness while respecting consumer privacy and rights.
Swoop’s aim is to create an online environment where everyone benefits and can feel comfortable with how information is collected and used. Interest-based advertising and retargeting have certain flaws, including imprecision in providing effective user experiences and the prevalence of tracking individuals across non-affiliated websites, apps, and other online services over time in order to personalize their experiences. Using Swoop’s proprietary and patent-pending approach, Swoop improves the effectiveness of marketing and analytics while avoiding this kind of tracking. Swoop works with leading independent entities to confirm that its technologies, systems and processes meet applicable legal requirements, industry best practices, and the high bar Swoop set for its business. Swoop also participates in industry educational and improvement efforts by sharing our knowledge and experience at industry events and by contributing to standards development.
- How the Swoop Services Handle Data
Data Analysis for Marketing and Analytics Insights.
Swoop processes, aggregates and analyzes proprietary data to model and enable improved performance of advertising and marketing by publishers and advertisers. Data Swoop processes is also used to improve the effectiveness of the Swoop Services, to develop and test new products and features, and for other business purposes.
The Swoop Services do not use user data that has been collected across time and across non-affiliated websites from users to deliver personalized content to those users. The Swoop Services also do not use protected health information, precise location data, or online user journey-related data to enable ad serving to specifically targeted individuals.
Data for Performance and Reporting. The Swoop Services may use data to detect and eliminate fraud, to provide, improve, test, and monitor how the Swoop Services function, and to generate and provide aggregate statistics about the performance of the Swoop Services.
Do Not Track. Because Swoop does not engage in interest-based advertising or retargeting that involve using historical Internet usage activity to target specific individuals with personalized advertising, Swoop does not respond to browser Do Not Track (DNT) signals.
Opt-Out. Swoop strives to work with vendors and partners who share our values. In particular, Swoop seeks vendors and partners among our data providers who honor consumer choices regarding marketing and advertising preferences.
- When Swoop May Disclose Data
Swoop may either engage or partner with third party service providers and vendors for the purposes of facilitating or enhancing the Swoop Services. For these service providers and vendors to carry out their services, Swoop may share data with them subject to obligations to protect such data. These services may include, without limitation, maintenance services, database management, web analytics, and other functionality or improvement of the Swoop Services.
Swoop may use and share aggregate information about the use and performance of the Swoop Services for any purpose. This information does not identify an individual.
- Data Retention
Swoop retains information it needs so to provide the Swoop Services to Swoop partners and for as long as Swoop has a valid business purpose and consistent with legal obligations.
- International Considerations
The Swoop Services are not intended for use outside of the United States and Canada, and Swoop has taken steps to prevent their use in the European Economic Area.
- Changes and Updates
- Contacting Swoop
For any questions or comments about Swoop or the Swoop Services and privacy, please email Swoop at [email protected] or contact Swoop at the mailing address below.
125 Cambridgepark Drive
Cambridge, MA 02140
In order to facilitate healthcare provider (HCP) targeting, Swoop and IPM.ai target known NPI numbers provided by the Client in order to serve advertisements. Additionally, Swoop’s presence on HCP authenticated sites allows for targeting of HCPs anonymously based on content being consumed by the HCP when an NPI number is unknown.
- We do not share any user data – including cookies, device IDs or IP addresses – on HCPs with third-party companies.
- We do not collect, share or store an HCP’s location data.
- We do not activate any advertising tags or collect any data on any users outside of the United States and Canada.
- We do not sell data we collect in any individualized form.
Our business partners limit our collection, use and disclosure of information through our Advertising Services. We keep information we need to provide our services to our partners only so long as we have a valid business purpose.
Transfer and Information Sharing:
We do not share any individual level information we collect for any direct marketing purposes except in connection with responding to a consumer’s request. We may share aggregate information about the use of the Advertising Services with the businesses that use our services. This information does not identify any individual consumer. We may otherwise share information it collects if doing so is appropriate to carry out a consumer’s request; or if we believe that doing so is legally required; or it is in our interest to protect our property or other legal rights; or the rights or property of others. Information possessed by us may be transferred in connection with any sale or disposition of the business as permitted by law or agreements with our partners.
Changes and Updates:
We may occasionally update our policies and procedures relating to Swoop and IPM.ai. When we do, we will also revise the “effective date” on these pages.
Effective Date: August 31, 2018