Welcome. Swoop’s platform uses artificial intelligence to drive marketing and analytics effectiveness for publishers, advertisers, and other partners (the “Swoop Services”). The Swoop Services’ core function analyzes the characteristics of content to optimize and enhance marketing and analytics investments relating to advertising and related analysis. Publishers and advertisers can use this intelligence to develop and display content on the Internet in the right locations at the right time, without using traditional models that rely on tracking users’ Internet activity to specifically target them with content. The Swoop Services help publishers and advertisers select content for people, not people for content. The Swoop Services can also help publishers and advertisers develop and display customized content for certain audiences based on their real-world characteristics, not based on their web viewing behaviors over time and across non-affiliated websites. Finally, the Swoop Services include associated services to publishers, advertisers, and other partners, such as fraud mitigation and performance reporting.
- Our Values and Team
Swoop’s team of industry veterans and advisors brings nearly four decades of experience to improving marketing and analytics effectiveness while respecting consumer privacy and rights.
Swoop’s aim is to create an online environment where everyone benefits and can feel comfortable with how information is collected and used. Interest-based advertising and retargeting have certain flaws, including imprecision in providing effective user experiences and the prevalence of tracking individuals across non-affiliated websites, apps, and other online services over time in order to personalize their experiences. Using Swoop’s proprietary and patent-pending approach, Swoop improves the effectiveness of marketing and analytics while avoiding this kind of tracking. Swoop works with leading independent entities to confirm that its technologies, systems and processes meet applicable legal requirements, industry best practices, and the high bar Swoop set for its business. Swoop also participates in industry educational and improvement efforts by sharing our knowledge and experience at industry events and by contributing to standards development.
- How the Swoop Services Handle Data
Data Analysis for Marketing and Analytics Insights.
Swoop processes, aggregates and analyzes proprietary data to model and enable improved performance of advertising and marketing by publishers and advertisers. Data Swoop processes is also used to improve the effectiveness of the Swoop Services, to develop and test new products and features, and for other business purposes.
The Swoop Services do not use user data that has been collected across time and across non-affiliated websites from users to deliver personalized content to those users. The Swoop Services also do not use protected health information, precise location data, or online user journey-related data to enable ad serving to specifically targeted individuals.
Data for Performance and Reporting. The Swoop Services may use data to detect and eliminate fraud, to provide, improve, test, and monitor how the Swoop Services function, and to generate and provide aggregate statistics about the performance of the Swoop Services.
Do Not Track. Because Swoop does not engage in interest-based advertising or retargeting that involve using historical Internet usage activity to target specific individuals with personalized advertising, Swoop does not respond to browser Do Not Track (DNT) signals.
Opt-Out. Swoop strives to work with vendors and partners who share our values. In particular, Swoop seeks vendors and partners among our data providers who honor consumer choices regarding marketing and advertising preferences.
- When Swoop May Disclose Data
Swoop may either engage or partner with third party service providers and vendors for the purposes of facilitating or enhancing the Swoop Services. For these service providers and vendors to carry out their services, Swoop may share data with them subject to obligations to protect such data. These services may include, without limitation, maintenance services, database management, web analytics, and other functionality or improvement of the Swoop Services.
Swoop may use and share aggregate information about the use and performance of the Swoop Services for any purpose. This information does not identify an individual.
- Data Retention
Swoop retains information it needs so to provide the Swoop Services to Swoop partners and for as long as Swoop has a valid business purpose and consistent with legal obligations.
- International Considerations
The Swoop Services are not intended for use outside of the United States and Canada, and Swoop has taken steps to prevent their use in the European Economic Area.
- Changes and Updates
- Contacting Swoop
For any questions or comments about Swoop or the Swoop Services and privacy, please email Swoop at [email protected] or contact Swoop at the mailing address below.
125 Cambridgepark Drive
Cambridge, MA 02140
Effective Date: August 31, 2018