Solutions for Healthcare Professionals Publishers

You’ve spent time and effort building a publication that healthcare professionals trust, and Swoop has the right technology and advertisers to get the most out of that

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Ads Tailored to Your Audience

Swoop works with major pharmaceutical companies who want to get their message in front of healthcare professionals. Our ads are:

  • Legitimate ads that HCPs would be interested in
  • High-performing, high-value offerings
  • Separate from DTC pharma ads, with Swoop’s back-end ML/AI targeting appropriately

Capture New Revenue Without Cannibalization

Swoop’s unique ability to create new in-content ad slots on the fly means you can only stand to benefit:

  • Counteract reader ad blindness without annoying readers
  • Existing IAB ad slots remain unchanged
  • Totally additive revenue that doesn’t interfere with existing ad strategy

Protect Your Publication from Ad Fraud

Swoop takes a hard stance on ad fraud – we are extremely aggressively dedicated to providing our advertisers with real traffic:

  • Founding members of TAG (Trustworthy Accountability Group)
  • 100% viewable ads and transparent publisher site lists
  • Forensiq fraud detection running on all traffic
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