Health Publishers

You’ve spent time and effort building a publication that individuals trust to answer their most pressing health-related questions, and Swoop has the right technology and advertisers to get the most out of that

Ads tailored to your audience

Swoop works with major pharmaceutical companies who want to get their message in front of individuals during the online health journey. Our ads are:

• Legitimate ads that potential patients would be interested in
• High-performing, high-value offerings
• On-point messaging that works with your editorial content rather than distracting from it

Capture new revenue without cannibalization

Swoop’s unique ability to create new in-content ad slots on the fly means you can only stand to benefit:

• Counteract reader ad blindness without annoying readers
• Existing IAB ad slots remain unchanged
• Totally additive revenue that doesn’t interfere with existing ad strategy

Protect your publication from ad fraud

Swoop takes a hard stance on ad fraud – we are extremely aggressively dedicated to providing our advertisers with real traffic:

• Founding members of TAG (Trustworthy Accountability Group)
• 100% viewable ads and transparent publisher site lists
• Forensiq fraud detection running on all traffic