Ron leads a team charged with corporate strategy, product innovation and customer growth. He brings more than 20 years of executive experience in high-tech, online media and digital marketing. He was previously an Operating Partner at Bessemer Ventures and served on the Boards of several companies including including MFORMA, now owned by Electronic Arts, Enforta, now owned by ER Telecom and ReefEdge, now owned by Symantec; Chief Executive Officer of Goal.com, the world’s second largest online sports media company only behind ESPN that was acquired by Perform Media Group; and Chief Executive Officer of Octave Communications, a former leader in the design and manufacturing of voice and data infrastructure now owned by Plantronics.
Pharmaceutical companies have been constrained for years by antiquated thinking, processes and systems that produce the same general off-the-shelf patient segments. Swoop changes this by using ML and AI in conjunction with real world data to uncover precision, privacy-safe target segment of ideal patients that are higher in audience quality and drive increased script lift. Now pharmaceutical companies can effectively educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey.
Ron holds a Bachelor of Economics and Political Science from Bucknell University.
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