Below are the demographic segments available from Swoop

Demographic Name

  • 45-64 > west coast > college > high income
  • western european > high income > has children > moderate online shopper
  • 45-54 > college > high income > moderate online shopper
  • 35-44 > east coast > scandinavian > very light online shopper
  • west – southwest > western european > married > 3
  • male > college > western european > high income
  • female > southwest > western european > high income
  • male > west coast > high income > has children
  • male > west coast > high income > moderate shoppers
  • 35-54 > east coast > high school > has children
  • 35-54 > hispanic > high income > has children
  • 45-64 > female > no children > college
  • female > northeast > college > married
  • 45-74 > female > west – southwest > western european
  • male > married > high income > heavy online shopper
  • female > east coast > high school > single
  • 45-54 > high income > has children > moderate online shopper
  • female > western european > married > high income
  • female > west – southwest > high income > has children
  • 45-64 > west coast > high income > has children
  • 45-54 > female > western european > has children
  • 45-64 > male > hispanic > married
  • 45-54 > female > married > high income
  • high income > 35-64 > married > has children
  • 45-54 > married > high income > moderate online shopper
  • west – southwest > college > western european > moderate online shopper
  • middle america > high school > middle income
  • 45-64 > high income > has children > moderate shoppers
  • female > college > married > moderate online shopper
  • 45-64 > male > college > married
  • south-southeast > high school > middle income > 3
  • 35-64 > high school > scandinavian > very light online shopper
  • female > high school > very light online shopper > scandinavian
  • male > 45-54 > married > high income
  • 25-54 > west – southwest > college > high income
  • 45-64 > married > high – low income > heavy online shopper
  • male > west – southwest > has children > western european
  • 35-64 > some college > hispanic > has children
  • female > college > high income > has children
  • male > college > married > moderate online shopper
  • male > 35-54 > has children > college
  • 45-54 > college > no children > heavy online shopper
  • male > high income > no children > moderate online shopper
  • 45-64 > northeast – southeast > single > heavy online shopper
  • 45-54 > female > high income > has children
  • 45-64 > female > west coast > college
  • west – southwest > college > western european > married > 3
  • 35-74 > no children > west – southwest > high income
  • 25-44 > middle america > hispanic > married
  • middle america > single > middle income > no children
  • college > western eruopean > has children > light online shopper
  • 35-64 > western european > married > light online shopper
  • 35-44 > female > western european > high income
  • 45-64 > male > west coast > high income
  • 55-74 > female > college > married
  • female > west coast > low income > high school
  • male > married > has children > light online shopper
  • male > 45-54 > western european > moderate online shopper
  • west – southwest > college > high – low income
  • middle america > married > middle income
  • female > west coast > some high school > married
  • college > western european > married > high income
  • middle america > Hispanic > single