Plan holistically using custom Swoop segments to identify strategic audiences across all television inventory including linear TV.
Transform your advertising with data-driven linear, addressable and connected TV.
Pharmaceutical advertising's traditional reliance on demographic data and household-level measurement to inform television media strategy leads to wasteful spend on an overexposed audience and an unoptimized marketing mix.
Using audience definitions unique to your brand and campaign, Swoop segments unify all TV glass with a single strategic target.
Efficient reach at scale with national and local market deliverability.
1:1 household-level targeting based on MVPD subscriber files.
1:1 household-level targeting and programmatic access.