Swoop TV Marketing Solutions

Transform your advertising with data-driven linear, addressable and connected TV.

 

Brand-Exclusive, Single Audience Targeting Across All TV Inventory

Pharmaceutical advertising's traditional reliance on demographic data and household-level measurement to inform television media strategy leads to wasteful spend on an overexposed audience and an unoptimized marketing mix.

 

SWOOP IS CHANGING ALL THIS.

Swoop Data Universe

With custom patient segments built to client-specific market definitions that are higher in audience quality (AQ), life sciences companies can optimize TV advertising reach and frequency for better engagement, greater conversion and increased Rx lift.
 

Demographic vs. Swoop Targeting

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Plan, Activate and Measure with Unified Data Aligned to Your Exact Strategic Target

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Planning

Plan holistically using custom Swoop segments to identify strategic audiences across all television inventory including linear TV.

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Activation

Activate across all television investments using a custom Swoop segment to ensure optimal reach and frequency.

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Attribution

Measure strategic audience reach and frequency across linear TV, addressable TV and CTV/OTT back to the Nielsen panel.

 

Data Influenced Network Index Comparison

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One Audience, All Channels

Using audience definitions unique to your brand and campaign, Swoop segments unify all TV glass with a single strategic target.

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Efficient reach at scale with national and local market deliverability.

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1:1 household-level targeting based on MVPD subscriber files.

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1:1 household-level targeting and programmatic access.

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Swoop and Nielsen

Bringing the power of precision healthcare audiences to the scale of TV

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Exclusivity

Swoop is the only third-party health data provider currently approved for use in Nielsen’s planning and measurement products.

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Availability

Custom Swoop segments can be matched in real time to the Nielsen Panel at the respondent level for planning, activation and measurement.

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Agility

Swoop segments can be re-sized at no additional cost or time delay to ensure advertisers meet Nielsen's viability standards.

 

Download Our Case Studies and Publications

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