Planning
Plan holistically using custom Swoop segments to identify strategic audiences across all television inventory including linear TV.
Transform your advertising with data-driven linear, addressable and connected TV.
Pharmaceutical advertising's traditional reliance on demographic data and household-level measurement to inform television media strategy leads to wasteful spend on an overexposed audience and an unoptimized marketing mix.
Plan holistically using custom Swoop segments to identify strategic audiences across all television inventory including linear TV.
Activate across all television investments using a custom Swoop segment to ensure optimal reach and frequency.
Measure strategic audience reach and frequency across linear TV, addressable TV and CTV/OTT back to the Nielsen panel.
Using audience definitions unique to your brand and campaign, Swoop segments unify all TV glass with a single strategic target.
Efficient reach at scale with national and local market deliverability.
1:1 household-level targeting based on MVPD subscriber files.
1:1 household-level targeting and programmatic access.
Bringing the power of precision healthcare audiences to the scale of TV
Swoop is the only third-party health data provider currently approved for use in Nielsen’s planning and measurement products.
Custom Swoop segments can be matched in real time to the Nielsen Panel at the respondent level for planning, activation and measurement.
Swoop segments can be re-sized at no additional cost or time delay to ensure advertisers meet Nielsen's viability standards.