Search Ads for the Auto Buying Journey
Swoop ads allow auto makers to reach potential buyers at key points along the car-buying journey. While ads on the search results page can lead to traffic and conversions, over 97% of clicks go to organic results. Swoop’s network of endemic automotive websites allows search marketers to engage with users throughout their journey.
Ads that drive action
The car buying process is a long and involved one, and search ads typically offer high-value CTAs. Swoop search ads convert at a similar CPA to traditional SEM campaigns.
Some Swoop Success Metrics
|Find a Dealer||$10||$8.14|
|Apply for Financing||$26,000||$8,027|
|Build and Price||$10||$6.76|