Search Ads for the Patient Journey
Swoop ads allow pharmaceutical advertisers to reach clients at key stages of the patient journey. While ads on the search landing page can lead to conversions, over 97% of searches go to organic results. Swoop lets advertisers reach patients within third-party expert websites.
Marketing to Healthcare Professionals
Like Google, Swoop can target HCP specific keywords. These ads appear on Swoop’s network of premier endemic websites, and can be stacked, just like with Google, with the corresponding direct-to-consumer ad.
In addition, Swoop provides access to logged in, and authenticated physicians on the leading dedicated HCP sites.
Swoop is an invaluable part of any campaign targeted at healthcare professionals.
Ads That Drive High-Value CTAs
Pharmaceutical ads tend to have high-value CTAs, and Swoop converts at a similar CPA to search engine advertising.
In fact, one major pharmaceutical company used Swoop to advertise their whooping cough campaign. The result: Swoop’s ads, spread across the endemic health websites in our network, generated a $3 CPA, which was 5x lower than their $15 CPA goal.
Some other Swoop success metrics:
|Condition||SEM CPA||Swoop CPA|