Search Ads for the Patient Journey
Swoop ads allow pharmaceutical and health advertisers to reach clients at key stages of the patient journey. While ads on the search landing page can lead to conversions, over 97% of searches go to organic results. Swoop lets advertisers reach patients within third-party expert websites.
Ads That Drive High-Value CTAs
Pharmaceutical ads tend to have high-value CTAs, and Swoop converts at a similar CPA to search engine advertising.
In fact, one major pharmaceutical company used Swoop to advertise their whooping cough campaign. The result: Swoop’s ads, spread across the endemic health websites in our network, generated a $3 CPA, which was 5x lower than their $15 CPA goal.
Some other Swoop success metrics:
|Condition||SEM CPA||Swoop CPA|