125 Cambridgepark Drive Cambridge, MA 02140 +1 877.848.9903

We Drive Optimal Patient Outcomes

By Transforming Real World Data into Real World Insight

What We Do

IPM.ai is an Insights as a Service (IaaS) company that empowers the world’s leading life sciences brands to better understand and improve the lives of patients through the research, development and commercialization of new therapies and modalities of care.

Find and Profile Ideal Patient Populations

So decision makers can assess markets, effectively conduct clinical trials, and engage those who can benefit from new therapies.

Uncover Their Diagnostic and Treatment Journey

So decision makers can identify and eliminate the obstacles that lead to patients being undiagnosed misdiagnosed

Discover Their Healthcare Ecosystem

So decision makers can engage providers to effectively educate them about disease manifestation and emerging standards of care.

Our Capabilities

Market Assessment
Maximize commercialization success using our real world data assets and augmented intelligence technology to forecast market size, competitive landscape and potential ROI.
Epidemiological Assessment
Identify the physical, biological, social, environmental, cultural, and behavioral factors influencing health and determine how widespread those causes are in a particular patient population.
Patient Profiling
Understand patient's lives, attitudes, and behaviors through social determinants of health (SDOH) to better engage, educate, and influence them to take action to improve their health outcomes.
Referral Network Mapping
Discover the movements of ideal patients among treating physicians, what connections exist between prescribers, and which HCPs are involved in diagnosis, treatment and referral.
Speciality Inference
Discover the archetype profile of each specialty. Determine to what extent do HCPs “look like” their stated specialty or other specialties based on behavioral observations rather than self-reported data.
HCP Advertising
Serve intelligent promotions on endemic healthcare websites at the NPI level via our sister company Swoop when personal promotion is cost prohibitive.
Media Planning
Engage in media planning for linear television and terrestrial radio via our sister company Swoop.
Prevalence Estimation
Statistically model the number of cases of a disease present in a particular patient population at a given time to assess the overall burden of illness and determine the need for treatment options.
Patient Finding
Uncover ideal patient populations that are undiagnosed and/or misdiagnosed and who may be appropriate for a therapy including which specialists are diagnosing and treating them.
Treatment Journey Mapping
Discover the composition of care events and touchpoints toward successful diagnosis and treatment of rare conditions, as well as the specialists diagnosing and treating your target patients.
KOL Discovery
Identify the most influential HCPs in diagnosing and treating the ideal patient, who have expert product knowledge and can have an impact on HCP and patient behavior as brand evangelists
Personal Promotion
Alert field sales about key patient intelligence and market developments as they occur via your CRM, with data refreshed within one week of a relevant event.
Media Promotion
Our media formats that can be activated via our sister company Swoop, include programmatic, social marketing, site personalization, addressable television. connected television and on-demand audio channels.

How We Do It

It's All About People, Process, Technology and Data

1

Our data scientists and delivery professionals are industry experts with deep experience in all aspects of research, development and commercialization.  These are the same personnel traditionally found in the pharmaceutical industry. as well as top life sciences consulting firms and clinical research organizations.

2

Our proprietary data curation and unification methods, algorithm and analytical model building frameworks, and scoring and indexing methodologies are grounded in the nuances of the specialty, rare disease and precision medicine markets throughout all phases of the product lifecycle.

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2020

Our proprietary data curation and unification methods, algorithm and analytical model building frameworks, and scoring and indexing methodologies are grounded in the nuances of the specialty, rare disease and precision medicine markets throughout all phases of the product lifecycle.

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3

Our system of insight utilizes natural language processing, deep learning, artificial intelligence and evolutionary computation to transform noisy and unconnected real world evidence into real world insights.

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4
We always begin with the precise business problem we are trying to solve prior to curating and unifying the right real world data streams for inclusion in our data universe. It's the very reason why we can optimize the design of our algorithms to uncover high-definition insights as well as achieve better performance results.
2020
We always begin with the precise business problem we are trying to solve prior to curating and unifying the right real world data streams for inclusion in our data universe. It's the very reason why we can optimize the design of our algorithms to uncover high-definition insights as well as achieve better performance results.

Our Team of Experts

By Industry. For Industry.

Andrea Lacianca
SVP and Head of Sales

Andrea leads our business development efforts and has spent her 20+ year career focused in data and analytics for the pharmaceutical industry. She previously served in key roles for Symphony Health, marketRx (now Cognizant), Centocor (now J&J) and IMS Health (now IQVIA).

Nitin Choudhary
VP of Consulting

Nitin helps our clients solve their greatest commercialization challenges. He has 15+ years of experience in patient-centric analytics for specialty, oncology and rare disease., and previously served in key roles for Symphony Health and marketRx (now Cognizant).

Julie Gubitosa
VP of Health Research

Julie leads our client management team as well as data strategy. She has utilized de-identified healthcare data assets for over 12 years, with expertise in transactional and specialty pharmacy data. She previously served as Senior Consultant  at Symphony Health.

Want to Know More?

Learn how IPM.ai transforms real world data into real world insights that uncover the ideal patient and their healthcare ecosystem so pharmaceutical companies can accelerate the successful research, development and commercialization of life-savings therapies.