Protecting Patient Privacy Beyond HIPAA
By: John Seaner, CMO, Swoop/IPM.ai
While a landmark for patient privacy when ratified in 1996, the...
Swoop Redefines Physician Engagement Beyond Typical 1:1 NPI Marketing
SAN FRANCISCO--(BUSINESS WIRE)--Swoop, the leader in AI-generated digital audiences for healthcare,...
Sim Simeonov on the Role of ML & AI in Precision Healthcare Marketing
By: John Seaner, CMO, Swoop/IPM.ai
Artificial intelligence and machine learning have become the...
Developing a Privacy Conscience
By: John Seaner, CMO, Swoop/IPM.ai
With recent media attention devoted to privacy breaches,...
Engaging Patients When They Don’t Know You Exist
By: John Seaner, CMO, Swoop/IPM.ai
Gone are the days of relying solely on a primary care physician...
W2O Acquires Swoop Fueling New Health Technology Business
San Francisco (January 7, 2021) – Global health innovation leader W2O today announced it has...
New NAI Health Audience Disclosure Requirements
January guidance provided a way for advertisers to determine whether a health segment is...
Using ML, AI and RWD for Precision Healthcare Marketing
By: John Seaner, CMO, Swoop/IPM.ai
Real World Data increasingly informs the life sciences industry...
Why Your NPI Advertising List is Incomplete
By: Scott Rines, CFO, Swoop/IPM.ai
Influencing healthcare providers via digital NPI targeting is...
Swoop Granted Patent for Privacy by Design Data Processing Technique
Expands the use of artificial intelligence to positively influence health outcomes without...