At IPM.ai we believe that the new and powerful tools of Artificial Intelligence and Big Data have opened up exciting new opportunities in the field of health care. The ability to speed decision-making and assist Read more…
As you may know, Swoop specializes in car and pharma advertising. One thing Swoop does that is different is optimize towards real-world actions – in the case of pharma, Swoop will optimize for diagnosed patients. Read more…
You know you need to make a great product. You need to provide great service. You need to offer competitive value. You’ve done all that. Now what do you want your marketing to do? Engage, Read more…
IPM.ai, an emerging leader in healthcare marketing, announced today the launch of their signature product: an all-inclusive marketing platform that combines the real-world health data of over 280 million patients with a broad view of Read more…
The US automotive industry is one of the largest spenders on digital advertising, spending over $7 billion in 2015 and projected to grow significantly in coming years. The goal, of course, is to grow their digital exposure Read more…
When Forbes is giving you ideas about how to fight ad fraud in 2018, it’s a mainstream issue. We think our BOTs represent ad fraud better than a man in a hoodie with a bunch Read more…
Swoop, a leader in digital pharmaceutical advertising, announced today an exclusive partnership with health data provider IPM.ai to leverage their database on the medical history of 280 million Americans in order to serve ads that Read more…
Ad fraud continues to be an issue. Shocking, we know. A new article in Digiday discusses why publishers don’t name and shame vendors who suffer from ad fraud – following up on a Financial Times Read more…
Recently, new Ford CEO Jim Hackett detailed the importance of SUVs and alternative-fuel vehicles going forward, moving away from passenger cars. From a business perspective, this makes sense – SUVs and trucks tend to have Read more…
The US automotive industry is one of the largest spenders on digital advertising, spending over $7 billion in 2015 and projected to grow significantly in coming years. The goal, of course, is to grow their digital exposure Read more…