Swoop Blog

Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

Protecting Patient Privacy Beyond HIPAA

By: John Seaner, CMO, Swoop/IPM.ai

While a landmark for patient privacy when ratified in 1996, the...

Swoop Redefines Physician Engagement Beyond Typical 1:1 NPI Marketing

SAN FRANCISCO--()--Swoop, the leader in AI-generated digital audiences for healthcare,...

Sim Simeonov on the Role of ML & AI in Precision Healthcare Marketing

By: John Seaner, CMO, Swoop/IPM.ai

Artificial intelligence and machine learning have become the...

Developing a Privacy Conscience

By: John Seaner, CMO, Swoop/IPM.ai

With recent media attention devoted to privacy breaches,...

Engaging Patients When They Don’t Know You Exist

By: John Seaner, CMO, Swoop/IPM.ai

Gone are the days of relying solely on a primary care physician...

W2O Acquires Swoop Fueling New Health Technology Business

San Francisco (January 7, 2021) – Global health innovation leader W2O today announced it has...

New NAI Health Audience Disclosure Requirements

January guidance provided a way for advertisers to determine whether a health segment is...

Using ML, AI and RWD for Precision Healthcare Marketing

By: John Seaner, CMO, Swoop/IPM.ai

Real World Data increasingly informs the life sciences industry...

Why Your NPI Advertising List is Incomplete

By: Scott Rines, CFO, Swoop/IPM.ai 

Influencing healthcare providers via digital NPI targeting is...

Swoop Granted Patent for Privacy by Design Data Processing Technique

Expands the use of artificial intelligence to positively influence health outcomes without...