Swoop President Scott Rines Honored by PRWEEK for Leadership in AI

Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard 25: AI Edition.”

PRWeek has recognized Scott Rines for his leadership as Swoop’s President, advancing healthcare marketing via the application of AI to help brands find, target and engage their ideal audiences. The publication cited Swoop’s acquisition of TI Health in 2023, unifying DTC and HCP targeting, as well as the recent launch of Swoop’s Predictive AI Targeting as drivers behind the selection.

Scott is one of 25 to be recognized by PRWeek as a top influencer in communications technology. These individuals have achieved success within their own organizations, inspired colleagues, and elevated communications technology to new heights through innovative and transformative work. “AI is at the top of the agenda for clients and agencies alike, and this year's Dashboard 25 list is an insightful look at the biggest and most innovative players in the space,” said PRWeek executive editor Frank Washkuch.

Other honorees include leaders from Anthropic, Microsoft and Coca-Cola.

See the full 2024 PRWeek Dashboard 25: AI Edition here.