Blog

  • Auto Index – A Great Year for SUVs, Not So Good for Luxury and Sports Cars

    Auto Index – A Great Year for SUVs, Not So Good for Luxury and Sports Cars

    Recently, new Ford CEO Jim Hackett detailed the importance of SUVs and alternative-fuel vehicles going forward, moving away from passenger cars. From a business perspective, this makes sense – SUVs and trucks tend to have higher margins, and Americans seem to be buying them more than they are traditional passenger […]Read More »
  • Automotive Digital Brand Exposure Index – Q3 2017

    Automotive Digital Brand Exposure Index – Q3 2017

    The US automotive industry is one of the largest spenders on digital advertising, spending over $7 billion in 2015 and projected to grow significantly in coming years. The goal, of course, is to grow their digital exposure footprint and their sales numbers, and the Swoop Digital Brand Exposure Index (DBEI) is designed […]Read More »
  • Swoop Adds IBM Global Chief Data Officer to Board

    Swoop Adds IBM Global Chief Data Officer to Board

    CAMBRIDGE, Mass., Sept. 12, 2017 — Swoop, the Cambridge-based search marketplace focused on driving actionable traffic for automotive and health advertisers, today announced the addition of IBM’s Inderpal Bhandari to their Board of Directors. Dr. Bhandari, IBM’s Global Chief Data Officer, brings a wealth of experience in the utilization of deep learning, data science, AI […]Read More »
  • Swoop Case Study: Major Pharmaceutical Brand

    Swoop Case Study: Major Pharmaceutical Brand

    This major pharmaceutical brand runs an informational website on COPD, a respiratory disease often confused with asthma. They tasked their search agency, with driving users to register on the website. The challenge, as expressed by the brand’s search agency, was how to expand the number of COPD-related keywords. At a […]Read More »
  • Most Important Flagship Vehicles

    Most Important Flagship Vehicles

    One potentially valuable automotive marketing material is the flagship vehicle – that single car, truck or van that may not sell the most, but which captures the imagination, pulls eyeballs and helps define a brand’s identity. Chevrolet’s Corvette is a great example, as the venerable testament to American automotive power […]Read More »
  • Swoop Expands Commitment to Real-World Marketing Outcomes

    Swoop Expands Commitment to Real-World Marketing Outcomes

    CAMBRIDGE, Mass., May 15, 2017 /PRNewswire/ — Continuing his company’s industry-leading drive to tie digital activity with real-world outcomes, Swoop co-founder and CTO Simeon Simeonov has joined the IAB’s Identity & Audience Data and Measurement & Attribution Committees. Swoop, a digital advertising marketplace focused on the automotive and health verticals, […]Read More »
  • The USA – Where A Brand’s Home Country Matters

    The USA – Where A Brand’s Home Country Matters

    A quick follow-up to our latest Digital Automotive Brand Visibility Index, we’ve started looking at locations across the USA to see what countries’ brands are most-read-about where: Throughout Middle America, American brands are more-read-about than the national average. However, if you look at the coasts, you see a decline in […]Read More »
  • Automotive Digital Brand Exposure Index – Q1 2017

    Automotive Digital Brand Exposure Index – Q1 2017

    The US automotive industry is one of the largest spenders on digital advertising, spending over $7 billion in 2015 and projected to grow significantly in coming years. The goal, of course, is to grow their digital exposure footprint and their sales numbers, and the Swoop Digital Brand Exposure Index (DBEI) […]Read More »
  • Transparency and Brand Safety

    Transparency and Brand Safety

    Transparency is top of mind for digital advertisers, thanks in large part to some widely-publicized issues regarding ads being displayed on non-brand-safe content. At Swoop, we have always been strongly dedicated to our clients’ brand equity, and have built a system that protects and supports it in multiple ways: Quality […]Read More »
  • Why is the Corvette so popular?

    Why is the Corvette so popular?

    The Chevrolet Corvette topped the list of most visible automobiles in our latest Automotive Digital Brand Exposure Index, meaning that it’s basically the most popular automobile in North America. What’s more, the Corvette has been the most popular vehicle in our index every time we’ve run the data, ever since […]Read More »
  • Melissa McCarthy A Win for Kia

    Melissa McCarthy A Win for Kia

    During the Super Bowl, one of the more memorable commercials featured Hollywood superstar Melissa McCarthy driving a Kia from one save-the-planet pratfall to another. The commercial was memorable, but the important question, from an automotive advertising perspective, is whether or not Kia got the brand value out of McCarthy’s antics, […]Read More »
  • Automotive Digital Brand Exposure Index – Q4 2016

    Automotive Digital Brand Exposure Index – Q4 2016

    The US automotive industry is one of the largest spenders on digital advertising, spending over $7 billion in 2015 and projected to grow significantly in coming years. The goal, of course, is to grow their digital exposure footprint and their sales numbers, and the Swoop Digital Brand Exposure Index (DBEI) […]Read More »
  • American Anxiety in 2017

    American Anxiety in 2017

    How are Americans feeling as Q1 2017 rolls onwards? One interesting quirk we found while researching for our Digital Health Visibility Index is a decline and then spike in people reading about anxiety and anxiety-related topics. It also seems to correlate with certain political milestones over the past few months […]Read More »
  • Digital Health Visibility Index – Q4 2016

    Digital Health Visibility Index – Q4 2016

    The Internet is awash with health sites – some 80% of American Internet users look up health issues online, and 60% of those people spend their time on our network of endemic health websites. Once again, Swoop has polled the data from our traffic to take the pulse of what […]Read More »
  • The Super Bowl Effect – Automotive Visibility Index

    The Super Bowl Effect – Automotive Visibility Index

    The Super Bowl is great, particularly for those of us who happen to live in the greater Boston area. One reason it’s so great: every year, football fans and non-football-fans alike tune in to see arguably the greatest, most creative day of TV commercials. A great, clever commercial can generate […]Read More »