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Learn How Swoop Is Redefining Healthcare Marketing

 

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Targeting Patients at All Phases of Their Health Journey with Predictive Audiences

  By: Katie Carr, EVP, Chief Revenue Officer 

Using predictive technology, healthcare marketers can target patients...

Moving on from Cookies with Privacy-Safe Targeting: Why Real World Data Has Been the Solution All Along

By: Peter Kane, VP of Marketing  

As the digital advertising world finally sees the end game of Google’s third-party...

Navigating Digital Interaction in Pharma: Why Conversational AI Is the Best Option for Customer Engagement

By: Dr. Duré Hussain, VP, Medical Strategy and Commercial Consulting

Brand.com has become stagnant – most...

Swoop President Scott Rines Honored by PRWEEK for Leadership in AI

Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard 25: AI Edition.”

...

Introducing Predictive AI, a New Approach to Targeting Before Health Events Occur

A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to...

Conversational AI: Transforming Engagement in Pharma Marketing

Swoop conversational AI addresses the need for real-time, personalized engagement between pharma brands and their...

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On-Demand Webinars

Transforming Connected TV: Unique Brands, Custom Audience Segments, Better Outcomes

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With 93% of 18-49 U.S. households owning at least one internet-connected TV (CTV)*, medical marketers must transform from a “need to play” to a “need to optimize” mentality. During this educational webcast, attendees will learn from Swoop and Samsung how applying brand-exclusive custom audience segments to their CTV advertising can drive increased sales and reduce wasted spend. The session will also demonstrate how a more precise CTV buying strategy can help take the guesswork out of linear TV planning, further enhancing brand outcomes more efficiently.

*Samsung Ads, Behind the Screens – Rule of 40: Rebalancing Act, 2021

Ryan Wilson
Ryan Wilson

Director, Health and Pharma


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Kurt Robinson

Sr. Vice President, Business Development


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How to Use Privacy-Safe Data to Optimize Healthcare Marketing

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Kurt Robinson, SVP of Business Development for Swoop sat down with Jeanette Geer, Sr. Director of Healthcare Strategy at Spectrum Reach to discuss how to maximize marketing ROI while staying transparent and ethical, in a webinar for the American Marketing Association (AMA). The health systems-focused conversation covered how to leverage healthcare data effectively to optimize marketing results, how to utilize real world data to develop higher quality audiences, as well as strategies for the ethical use of data in marketing, prioritizing patient privacy. The optimal use of health data enables advertisers to connect with patients with precision and scale, which is why pharma embraces these segments – and why they represent a great opportunity for health systems as clinically precise targeting can drive tremendous value.

Jeanette Geer
Jeanette Geer

Sr. Director of Healthcare Category and Client Development


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KR Headshot Sqaure
Kurt Robinson

Sr. Vice President, Business Development


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Why Marketers Must Make the Switch to Privacy-safe Real World Data for Targeting

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Pharmaceutical and life sciences companies currently face forces of change upending and devaluing traditional advertising and promotion strategies. The resulting challenges are further exacerbated by recent privacy-driven platform announcements from Apple, Google and Facebook. Taken together, these macro trends and privacy changes have deprecated legacy targeting methodologies reliant on demographic and clickstream data. That’s why marketers must make the switch to privacy-safe real world data for audience building. By applying artificial intelligence to de-identified offline health data, advertisers can now develop more precise and brand-exclusive patient segments with higher audience quality (AQ) for use across the marketing mix – from digital and social media to CTV and linear television. The result? Better consumer engagement with more meaningful messaging, increased Rx lift and optimized patient outcomes.

During this webinar, attendees will learn:

  • The current forces of change transforming healthcare marketing.

  • Why legacy targeting approaches that utilize demographic and online behavior data fall short.

  • How using RWD for audience-building benefits both patients and marketers with specific examples.

  • Where there are gaps in HIPAA when considering the use of de-identified patient data, how the Network Advertising Initiative (NAI) fills those gaps — crucial to the self-regulation of online advertisers — and the risks marketers face by not working with NAI-certified data providers.

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Lauren Jacobson

Group Director Performance Acceleration


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Scott Rines

Chief Revenue Officer


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Developing a Privacy Conscience: Avoiding a Cambridge Analytica-Type Crisis (Or at Least Be Prepared for One)

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The mission of the pharmaceutical industry is straightforward: Educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey. But while the "what” pharmaceutical companies can say and the “how” they must say it is well regulated by the FDA, the privacy challenge comes from the “who” you can educate and how you choose to target them. These very real privacy issues are compounded by an increasingly complex set of federal and state laws, as well as self-regulatory guidelines. Privacy issues are probably unavoidable. But are you prepared? Our CEO Ron Elwell moderated a panel discussion on how you can meet the privacy challenges of today and the future by developing a deeper awareness of your company, your patient and your advertising supply chain.

Lauren Dubick
Lauren Dubick

Director, Group Privacy Policies Counsel


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Ronnie Sharpe
Ronnie Sharpe

Co-Founder and COO Savvy Cooperative


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Gerard Stegmaier-1
Gerard Stegmaier

Partner


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Case Studies and Publications

Exclusive DTC Audiences

SOLUTION OVERVIEW
Exclusive DTC Audiences_Swoop

Reimagine Your HCP Advertising

SOLUTION OVERVIEW
Reimagine Your HCP Advertising_Swoop

1:1 Programmatic Campaign Results in 29:1 ROI and $1.6M Lifetime Patient Value in Four Months for Newly Launched Oncology Therapy

CLIENT SUCCESS
Programmatic Campaign Results_Case Study_Swoop

35:1 ROI and 33% Script Lift by Engaging Priority Oncologists for a Leading Melanoma Therapy with 1:1 HCP Activation

CLIENT SUCCESS
35-1 ROI_Case Study_Swoop

37% Script Lift, 120 New to Brand Starts and $4M in Patient Lifetime Value in Three Months for Plaque Psoriasis Drug

CLIENT SUCCESS
37 script life_Case Study_Swoop

Abbott: Create Simultaneous Awareness of a Disorder and a Therapy While Activating Patients

CLIENT SUCCESS
Create Simultaneous Awareness

CTV Campaign for Movement Disorder Therapy Results in 130 New Brand Starts and 10% Script Lift in Five Months

CLIENT SUCCESS
CTV Campaign_Case Study_Swoop

Driving an 8% Script Lift for a Leading Rheumatoid Arthritis Therapy With 1:1 HCP Activation

CLIENT SUCCESS
Driving 24 Increase in Brand

Elevating Script Lift for a Multiple Myeloma Drug by 21% Through HCP and DTC Activation at the Point-of-Care

CLIENT SUCCESS
Elevating Script Life_Case Study_Swoop

Generating 30 New to Brand Starts in 90 Days for New Multiple Sclerosis Therapy By Reaching Specialists at the Point-of-Care

CLIENT SUCCESS
Generating-a-98-1-ROI_Case-Study_Swoop

Optimizing Media Around a Custom Audience Results in 60-90% Script Lift

CLIENT SUCCESS
Optimizing Media Around a Custom Audience

Targeting HCPs at the Point-of-Care Results in 19% Script Lift for COPD Drug

CLIENT SUCCESS
Targeting HCPs_Case Study_Swoop

Upstream HCP Activation Delivers an Incremental $2M for a Leading Breast Cancer Therapy

CLIENT SUCCESS
Upstream HCP Activation__Case Study_Swoop

Activating Over 40,000 HCPs at the Point-of-Care Leads to a 19.6:1 ROI for a Diabetes Drug

CLIENT SUCCESS
Swoop 19-1 ROI Diabetes HCP Point-of-Care Case Study

Increasing Vaccine Brand Awareness by Targeting Competitive HCPs Drives 53% Script Lift

CLIENT SUCCESS
Swoop 53% Script Lift Vaccine HCP Programmatic Case Study

Targeting Early Diagnosers Digitally Results in a 6:1 ROI for a Plaque Psoriasis Drug Within 5 Months

CLIENT SUCCESS
Swoop 6-1 ROI Plaque Psoriasis HCP Programmatic Case Study

Increasing Brand Awareness and Generating an 8:1 ROI by Serving Digital Ads to HCPs at the Point-of-Care

CLIENT SUCCESS
Swoop 8-1 ROI Hyperkalemia HCP Point of Care Case Study

Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for an Addressable TV Campaign

CLIENT SUCCESS
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Targeting a Custom MS Patient Audience Drives a 60% More Efficient CPC and a 44% Higher CTR

CLIENT SUCCESS
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