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Generating a 98:1 ROI in 90 Days for New Multiple Sclerosis Therapy By Reaching Specialists at the Point-of-Care

By: Erin Ruggiero, Chief Digital Officer, Swoop

Introduction

Pharmaceutical companies want to drive disease awareness,...

Upstream HCP Activation Delivers an Incremental $2M for a Leading Breast Cancer Therapy

By: Erin Ruggiero, Chief Digital Officer, Swoop

Introduction

Pharmaceutical companies want to drive disease awareness,...

TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing

The integration elevates Swoop’s ability to reach, target and engage HCPs, enabling a better solution for healthcare...

A New Measure of Success in 2023: Leveraging Audience as Currency

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

It’s time to rethink what you value as a...

One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Katie Carr, Swoop’s SVP of Sales sat down with Marc Iskowitz, MM+M’s...

Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for a DISH Media Addressable TV Campaign

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

Introduction

Pharmaceutical companies activate...

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On-Demand Webinars

Developing a Privacy Conscience: Avoiding a Cambridge Analytica-Type Crisis (Or at Least Be Prepared for One)

The mission of the pharmaceutical industry is straightforward: Educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey. But while the "what” pharmaceutical companies can say and the “how” they must say it is well regulated by the FDA, the privacy challenge comes from the “who” you can educate and how you choose to target them. These very real privacy issues are compounded by an increasingly complex set of federal and state laws, as well as self-regulatory guidelines. Privacy issues are probably unavoidable. But are you prepared? Our CEO Ron Elwell moderated a panel discussion on how you can meet the privacy challenges of today and the future by developing a deeper awareness of your company, your patient and your advertising supply chain.

View The Replay

Lauren Dubick
Lauren Dubick

Director, Group Privacy Policies Counsel


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Ronnie Sharpe
Ronnie Sharpe

Co-Founder and COO Savvy Cooperative


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Gerard Stegmaier-1
Gerard Stegmaier

Partner


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Engaging and Activating Patients When They Don't Know You Exist

Cross-channel DTC advertising has traditionally been deployed by the pharmaceutical industry. However, with the consumerization of healthcare initiated by the digitally-savvy, always-on patient, the adoption of this medium by medical device manufacturers is now at the forefront of patient engagement and activation strategies. Abbott, Real Chemistry and Swoop discuss how Abbott opened direct dialogue with over 6.5 million consumers about a cardiovascular disease with which most are not familiar, educated them about an innovative device that could effectively remedy their condition, as well as enabled them to become active participants in their diagnostic and treatment journey to create better outcomes.

View The Replay

Read the Q&A

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Alex Nepogodiev

DVP Global Marketing


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Paolo Simas

Group President


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John Seaner

Chief Marketing Officer


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Download Our Case Studies and Publications

Exclusive DTC Audiences

SOLUTION OVERVIEW
Exclusive DTC Audiences_Swoop

Patient Segments

SOLUTION OVERVIEW
Patient Segment_Swoop

Reimainge Your HCP Advertising

SOLUTION OVERVIEW
Reimagine Your HCP Advertising_Swoop

1:1 Programmatic Campaign Results in 29:1 ROI and $1.6M Lifetime Patient Value in Four Months for Newly Launched Oncology Therapy

CLIENT SUCCESS
Programmatic Campaign Results_Case Study_Swoop

$21M in Patient Lifetime Value (110:1 ROl) Added for HCV Therapy Within Six Months

CLIENT SUCCESS
21M in Patient Lifetime_Case Study_Swoop

35:1 ROI and 33% Script Lift by Engaging Priority Oncologists for a Leading Melanoma Therapy with 1:1 HCP Activation

CLIENT SUCCESS
35-1 ROI_Case Study_Swoop

37% Script Lift, 120 New to Brand Starts, $4M in Patient Lifetime Value and 100:1 ROI in Three Months for Plaque Psoriasis Drug

CLIENT SUCCESS
37 script life_Case Study_Swoop

Abbott: Create Simultaneous Awareness of a Disorder and a Therapy While Activating Patients

CLIENT SUCCESS
Abbott_Create Simultaneous Awareness _Swoop

Create Simultaneous Awareness of a Disorder and a Therapy While Activating Patients

CLIENT SUCCESS
Create Simultaneous Awareness

CTV Campaign for Movement Disorder Therapy Results in 130 New Brand Starts and 10% Script Lift in Five Months

CLIENT SUCCESS
CTV Campaign_Case Study_Swoop

Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for a DISH Media Addressable TV Campaign

CLIENT SUCCESS
Driving 24 Increase in Brand

Driving a 94:1 ROI for a Leading Rheumatoid Arthritis Therapy with 1:1 HCP Activation

CLIENT SUCCESS
Driving a 94-1_Case Study_Swoop

Elevating Script Lift for a Multiple Myeloma Drug by 21% Through HCP and DTC Activation at the Point of Care

CLIENT SUCCESS
Elevating Script Life_Case Study_Swoop

Generating a 98:1 ROI in 90 Days for New Multiple Sclerosis Therapy By Reaching Specialists at the Point-of-Care

CLIENT SUCCESS
Generating a 98-1 ROI_Case Study_Swoop

Optimizing Media Around a Custom Audience Results in 60-90% Script Lift

CLIENT SUCCESS
Optimizing Media Around a Custom Audience

Targeting HCPs at the Point-of-Care Results in 19% Script Lift for COPD Drug

CLIENT SUCCESS
Targeting HCPs_Case Study_Swoop

Upstream HCP Activation Delivers an Incremental $2M for a Leading Breast Cancer Therapy

CLIENT SUCCESS
Upstream HCP Activation__Case Study_Swoop

Using Artificial Intelligence and Machine Learning to Uncover True HCP Influencers

WHITE PAPER
Using Artificial Intelligence_white paper_Swoop