Swoop makes online advertising better for publishers, advertisers and users
Swoop provides an entirely new and untapped source of search terms for advertisers who wish to extend their SEM efforts beyond the usual search engine results pages of Google and Yahoo!/Bing. We drive CPAs that are highly competitive with the big search engines with an ever-learning algorithm that focuses on back-end conversions.
Publishers, Swoop is here to give you your share of the ever-growing search advertising spend. You have great content, and in that content is search queries – Swoop finds and advertises to those queries in a way that generates additional revenue, doesn’t interfere with your existing advertisements, and most importantly, doesn’t annoy your users.
Swoop: Created to make the Internet better for everyone
Digital advertising is in a difficult place: decades of crappy ads have led users to ignore or block advertising, publishers are losing out on over half of ad spend, and advertisers continue their quest for more relevant traffic. Hear from Swoop founders Ron Elwell and Simeon Simeonov why they created Swoop to bring search advertising to publishers and make the Internet better for users, publishers and advertisers.
A few of the many incredible partners we’ve worked with
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The advertising industry has a history of being hated, and frankly, we’ve brought it on ourselves. Over the years, digital advertisers have reacted to the Internet’s explosion and subsequent rise in ad blindness by creating more invasive and annoying ads – and now, users are empowered to block them all. We as an industry are losing $21 billion per year to blocked ad revenue, and it’s up to us to stop this by creating a better experience for users.Read full article