search advertising,
any content, any device
"Users driven to Smart Balance from Swoop spent over 3 minutes there, far outperforming any other source."    - Case Study
publishers users Pin intent advertisers
  • Not Ads, Content

    Using search targeting we provide your readers the content they are looking for. Our goal is to improve your users' experience.
  • New Budgets, New Units

    50% of digital advertising goes to search. We bring those budgets to your content with highly engaging units that provide a match between intent and ads.
  • Quality Control

    We brand everything we do because we take personal responsibility to ensure the quality and integrity of every campaign.
  • publishers
  • Post-Search Engagement

    We live in the content of the selected search result. A level deeper in the funnel, a more qualified prospect results in deeper engagement and improved ROI.
  • Download your AdWords

    Simply download your AdWords campaigns and leave the rest to us. Same targeting, same consumer intent, same business model.
  • Innovative Search

    Rather than relying on a summary of a page, our search engine allows for the extraction and targeting of multiple "search queries" within a single page.
  • advertisers

A few of the many incredible partners we've worked with


About us

Map We're on a mission to make ads that don't suck.
  • 877.848.9903
  • Swoop 125 Cambridgepark Drive Cambridge, MA 02140

From our blog

Content Marketing: Who’s the Boss?

Swoop's own Bill Powers, Executive Vice President - Corporate Development, presented at the IAB's Content Marketing Town Hall last week in the IAB AdLab. Click here to read the full article about the event and the discussion around both the concerns and opportunities publishers have in the content marketing and syndication space. Read full article

Getting in touch