Swoop harnesses the power of ML and AI in conjunction with RWD and SDOH to uncover precise, privacy-safe audiences of ideal patients to activate cross-channel education about your unique therapies.
Our HIPAA-certified platform is powered by machine learning, artificial intelligence and evolutionary computation in conjunction with a granular, longitudinal data pool consisting of 300 million de-identified patients, 1.6 million health care providers and 65 billion social determinants of health signals with a 10-year look-back refreshed weekly.
For too long, the pharmaceutical industry has been constrained by the antiquated thinking, processes and systems of a marketplace that produces broad, generic one-size fits all DTC target audiences. Simply put, conventional technology, data and service companies have failed to consider a brand’s specific market definitions, core therapeutic advantages and audience quality goals upfront. The result? An undifferentiated message that broadly reaches too many or even the wrong patients that never actually convert and lead to Rx lift. Swoop is changing all of this.
Precise target segments are built against your unique ideal patient definitions and brand objectives that will exceed your audience quality goals.
No "one size fits all". Ideal patient segments are created and ready for launch in just 30 days with no cost ever to customize or update.
Choose from Programmatic, Social Media, Website Personalization, Addressable TV, Linear TV and On Demand Audio deployment.
Your data can be unified with our own data pool regardless of scale and then utilized for further fidelity when building custom audiences.
We drive superior ROI with third-party validated Audience Quality, Segment Insights, Patient Behavior and Rx Lift measurements.
We are constantly curating new data streams, adding emerging technological capabilities and refining our augmented intelligence approaches.
We work with the leading firms and best minds in the programmatic, digital marketing and media communications industry.
Let’s discuss your business objectives, campaign goals and activation strategies. We'll build you an exclusive AI-generated digital segment with higher audience quality and greater Rx lift over traditional one-size-fits-all approaches.