Erin DeRuggiero

Erin DeRuggiero currently serves as the Chief Digital Officer at Swoop, where she is focused on developing targeting and analytics products that allow brands to reach their ideal patient and health care professional audiences. Previously, Erin was the founder and CEO of TI Health where she brought more than 25 years of digital advertising, data and healthcare marketing experience. Prior to that, she founded SRAX, ad tech across industries that was up-listed on NASDAQ two years post launch, a milestone for a female-led healthcare tech startup. She has worked with pharmaceutical manufacturers, medical devices and their respective advertising agencies to create palpable, positive outcomes for hundreds of therapeutics, devices and brands.

Targeting HCPs at the Point-of-Care Results in 19% Script Lift for COPD Drug

By: Erin Ruggiero, Chief Digital Officer, Swoop

Elevating Script Lift for a Multiple Myeloma Drug by 21% Through HCP and DTC Activation at the Point-of-Care

By: Scott Rines, President, Swoop

1:1 Programmatic Campaign Results in 29:1 ROI and $1.6M Lifetime Patient Value in Four Months for Newly Launched Oncology Therapy

By: Erin Ruggiero, Chief Digital Officer, Swoop

Optimize Prescriber Engagement with Synchronous HCP and DTC Messaging

By: Erin Ruggiero, Chief Digital Officer, Swoop

35:1 ROI and 33% Script Lift by Engaging Priority Oncologists for a Leading Melanoma Therapy with 1:1 HCP Activation

By: Erin Ruggiero, Chief Digital Officer, Swoop

Generating 37% Script Lift, 120 New to Brand Starts and $4M in Patient Lifetime Value in Three Months for Plaque Psoriasis Drug

By: Erin Ruggiero, Chief Digital Officer, Swoop

CTV Campaign for Movement Disorder Therapy Results in 130 New Brand Starts and 10% Script Lift in Five Months

By: Erin Ruggiero, Chief Digital Officer, Swoop

Generating 30 New to Brand Starts in 90 Days for New Multiple Sclerosis Therapy By Reaching Specialists at the Point-of-Care

By: Erin Ruggiero, Chief Digital Officer, Swoop

Upstream HCP Activation Delivers an Incremental $2M for a Leading Breast Cancer Therapy

By: Erin Ruggiero, Chief Digital Officer, Swoop

Six Digital Marketing Resolutions to Consider in 2022

By: Erin Ruggiero, Chief Digital Officer, Swoop

This past year was defined by digital, with...