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Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

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One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Katie Carr, Swoop’s SVP of Sales sat down with...

Protecting Patient Privacy Beyond HIPAA

By: John Seaner, CMO, Swoop/IPM.ai

While a landmark for patient privacy when ratified in 1996, the...