Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for a DISH Media Addressable TV Campaign
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
Posts about
Nielsen
Tune Into Condition-Specific Patients – Why Health Marketers Need to Include Broadcast Radio in the Media Mix
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Pharma investment in AM/FM radio has steadily...
Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Swoop has announced a partnership with Nielsen, a...