From Sick Care to Health Care: Transforming Pharma with Data-Driven Insights
Is it possible to truly move from sick care to health care? This year at Reuters Pharma USA,...
Posts about
Patients
Putting the Human Back In Healthcare Marketing
Traditional marketing strategies utilized by retail brands and airlines often don’t work for...
Eric Peacock Named Chief Patient Officer of Swoop, Expanding Patient-First Healthcare Engagement
New York, March 10, 2025 – Swoop, a leader in AI-driven, data-powered, and privacy-compliant...
Upstream HCP Activation Delivers an Incremental $2M for a Leading Breast Cancer Therapy
By: Emilie Branch, Senior Manager, Content Marketing, Swoop
How Using Real World Data Across Channels Can Better Engage Healthcare Providers and Patients
By: Emilie Branch, Content Manager, Swoop