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Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

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AI Health

Swoop Launches Proprietary GenAI Platform with Custom Privacy-Safe AI Assistants to Transform Omnichannel Marketing for Pharma Brands

New York, NY — 10/14/2024 — Swoop, the leader in privacy-safe healthcare marketing and data...

Data Only Matters if You Activate and Reach the Right Audience

By: Romain Bogaerts

We have more data than we’ll ever need, but none of these data points matter...

Survey Reveals 67% of Pharma Marketers See the Power of Predictive AI to Improve Targeting

Pharmaceutical and life sciences brands can proactively engage patients and providers using...

Swoop Agents Receive 2024 Conversational AI Excellence Award from CUSTOMER Magazine

Celebrating the innovative and impactful use of conversational AI technology across industries,...

Swoop President Scott Rines Honored by PRWEEK for Leadership in AI

Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard...

Implementing Conversational AI for Always-on Engagement on Brand.com

Conversational AI facilitates personalized, 24/7 interactions with patients and providers on...

The Strategy and Success Behind Astellas' Digital Transformation

Swoop spoke with Suda Shinya, Senior Vice President of Information Systems for Astellas Pharma on...

The Top 5 Questions Asked by Doctors Across Specialties

Successfully engaging HCPs is key to ensuring a therapy reaches patients throughout the lifecycle,...

The Top 5 Frequently Asked Questions When Deploying Medical Info Conversational AI

Conversational AI delivers an on-demand, compliant and expert interface to communicate with...