Exploring the Future of Pharma Marketing at DPE 2024
By Marcella Milliet Sciorra
Every year at Digital Pharma East (DPE), the industry comes together...
Posts about
HCP Marketing
Swoop Unveils Groundbreaking AI-Driven Innovations at Digital Pharma East, Reimagining HCP Marketing
New York, NY – September 9, 2024 – Swoop, a leader in healthcare marketing technology, today...
The Power of Owning Your Audience: Connecting with DTC and HCP Consumers Across Channels for Ideal Engagement
By: Peter Kane, Vice President of Marketing, Swoop
Targeting in 2024: What Brands Need to Know
By: Emilie Branch, Senior Content Manager, Swoop
Optimize Prescriber Engagement with Synchronous HCP and DTC Messaging
HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even...
Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes
By: Emilie Branch, Content Manager, Swoop
Erin Deruggiero, Chief Digital Officer at Swoop, sat...
How Using Real World Data Across Channels Can Better Engage Healthcare Providers and Patients
By: Emilie Branch, Content Manager, Swoop
The Top 5 Questions Asked by Doctors Across Specialties
Successfully engaging HCPs is key to ensuring a therapy reaches patients throughout the lifecycle,...