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Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

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2024 Healthcare Marketing Outlook: Priorities and Opportunities

Marketers take a more tactical approach to targeting audiences.

How to Use Privacy-Safe Data to Optimize Healthcare Marketing

Kurt Robinson, SVP of Business Development for Swoop sat down with Jeanette Geer, Sr. Director of...

Privacy Presents Challenges — and Opportunities for Change

By: Emilie Branch, Content Manager, Swoop