Privacy First — What Healthcare Marketers Need to Know In a Fractured, Evolving Environment

Kevin Elwell, Vice President of Health Analytics at Swoop provides an overview of the current landscape and more.

Consumer health privacy protections can feel like a moving target as platforms and governments continue to adopt new restrictions. Most recently, Washington state passed the My Health My Data Act (MHMD). While not the first, and most surely not the last, legislation that limits how consumer health data can be shared and collected for ad targeting, MHMD represents the next step in this constantly evolving privacy environment. It’s also a reminder that healthcare marketers need to work closely with their partners to ensure continued privacy compliance while limiting impact on reaching and engaging the ideal patient audiences. In this podcast, Kevin Elwell, Vice President of Health Analytics at Swoop provides an overview of the current landscape and what marketers need to know, how analyze and select preferred vendors who help mitigate risk while maximizing outcomes, and how Swoop is proactively adapting to the new privacy reality to ensure client success.