Meet the Team

Executives united in leading by example, persevering through challenges and driving optimal outcomes for the clients we are privileged to serve.

A Little Bit About Us

We're a team of experienced data scientists, life sciences experts and emerging technology professionals that developed the industry’s first HIPPA-certified system of engagement to define, uncover, and activate exclusive patient segments that fuel optimal cross-channel engagement strategies.

Ron Ellwell

Chief Executive Officer and Founder

Ron leads a team charged with corporate strategy, product innovation and client growth. He brings more than 20 years of executive experience in high-tech, online media, and digital marketing.

Sim Simeonov

Chief Technology Officer and Founder

Sim leads a team charged with product innovation, engineering, and user experience. He brings more than 25 years of experience in deep learning, artificial intelligence and neural networks.

Cindy Smith

Chief Financial Officer

Cindy leads a team charged with the finance, accounting and legal functions of the organization. She brings more than 20+ years of experience providing strategic guidance for VC-backed startups.

John Seaner

Chief Marketing Officer

John leads a team charged with amplifying our brand, communicating the organization’s business value, and earning the loyalty of our clients. He brings more than 25 years of executive experience with VC and PE-backed companies.

Scott Rines

Chief Revenue Officer

Scott leads the sales team and is charged with driving client development, customer value and revenue growth with Agencies and Manufactures. He has over 20+ years of building performance-focused teams in health care and CPG.

Join Our Team

We hire the kind of people you want to work with: those who are big thinkers, passionate, compassionate, always curious, imaginative, collaborative, never satisfied and ambitious. At Swoop, we maximize our impact with powerful, thoughtful employee engagement to build an environment where people can thrive, foster a sense of community and perform their best.