35:1 ROI and 33% Script Lift by Engaging Priority Oncologists for a Leading Melanoma Therapy with 1:1 HCP Activation
By: Erin Ruggiero, Chief Digital Officer, Swoop
Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes
By: Emilie Branch, Content Manager, Swoop
Erin Deruggiero, Chief Digital Officer at Swoop, sat...
Generating 37% Script Lift, 120 New to Brand Starts and $4M in Patient Lifetime Value in Three Months for Plaque Psoriasis Drug
By: Erin Ruggiero, Chief Digital Officer, Swoop
Why Data-Driven Linear Is the Last Piece of the Marketing Puzzle
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
CTV Campaign for Movement Disorder Therapy Results in 130 New Brand Starts and 10% Script Lift in Five Months
By: Erin Ruggiero, Chief Digital Officer, Swoop
Generating 30 New to Brand Starts in 90 Days for New Multiple Sclerosis Therapy By Reaching Specialists at the Point-of-Care
By: Erin Ruggiero, Chief Digital Officer, Swoop
Upstream HCP Activation Delivers an Incremental $2M for a Leading Breast Cancer Therapy
By: Erin Ruggiero, Chief Digital Officer, Swoop
Breaking Down Silos: Unifying HCP and DTC Marketing for Improved Outcomes
By: Emilie Branch, Content Manager, Swoop
TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing
The integration elevates Swoop’s ability to reach, target and engage HCPs, enabling a better...
A New Measure of Success in 2023: Leveraging Audience as Currency
By: Kurt Robinson, Senior Vice President of Business Development, Swoop