The Power of Owning Your Audience: Connecting with DTC and HCP Consumers Across Channels for Ideal Engagement
By: Peter Kane, Vice President of Marketing, Swoop
Posts about
DTC Marketing
Targeting in 2024: What Brands Need to Know
By: Emilie Branch, Senior Content Manager, Swoop
A Look Forward to 2024
What marketers forecast for next year’s priorities and leading trends.
Rethinking TV Advertising: Prioritizing Privacy-Safe Custom Audiences to Increase Conversion and Improve Outcomes
Generating elevated script lift through TV campaigns is possible with strategic targeting and...
Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI
Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the...
Optimizing TV Engagement with Precise Patient Audiences
By: Emilie Branch, Senior Content Manager, Swoop
Privacy and Data Ethics — What Healthcare Marketers Need to Know
By: Ron Elwell, CEO and Founder, Swoop
Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes
By: Emilie Branch, Content Manager, Swoop
Erin Deruggiero, Chief Digital Officer at Swoop, sat...