Optimizing TV Engagement with Precise Patient Audiences

By: Emilie Branch, Senior Content Manager, Swoop

Kate Ludwig, VP of advanced TV partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.

Instead of targeting TV audiences based on the programming that aligns with age, and gender demographics or geographic data, it’s possible to reach de-identified patients across TV with the precision of digital. Kate Ludwig, VP of advanced TV partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement.

About the Author

Emilie Branch 

Senior Content Manager

Emilie has nearly a decade of experience in marketing, writing, research and strategy for the pharmaceutical industry. She has contributed to top pharmaceutical publications including American Pharmaceutical Review, European Pharmaceutical Review, Pharmaceutical Manufacturing, Manufacturing Chemist, Pharmaceutical Outsourcing, Specialty Chemicals, and Contract Pharma. Prior to joining Swoop/IPM.ai, Emilie served as Strategic Content Manager and Managing Editor for Pharma’s Almanac where she lent her voice to some of the industry’s top players including GSK, MilliporeSigma and ThermoFisher Scientific.