Emilie Branch

Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences

By: Emilie Branch, Content Manager, Swoop

In April 2021, Apple began requiring an opt-in for...

Protecting Patient Privacy Beyond HIPAA

By: Emilie Branch, Content Manager, Swoop

While a landmark for patient privacy when ratified in...

Swoop Redefines Physician Engagement Beyond Typical 1:1 NPI Marketing

SAN FRANCISCO--()--Swoop, the leader in AI-generated digital audiences for healthcare,...

The Strategy and Success Behind Astellas' Digital Transformation

Swoop spoke with Suda Shinya, Senior Vice President of Information Systems for Astellas Pharma on...

Building Commercial Success in 2022: A How to Guide for Digital-First Customer Engagement

The life sciences industry has experienced a permanent shift to digital – a trend that began before...

Best Practices for Patient Audience Targeting and Measurement

By: Emilie Branch, Content Manager, Swoop

Why an IT and Medical Affairs Partnership Is Key

IT industry leader Ian Hamilton, President of the Technology Sector at The NPD Group, shares his...

From Essential to Enthusiast: The Future of HCP Engagement

Primary market research indicates that physicians are now more interested in doing business...

Sim Simeonov on the Role of AI in Precision Healthcare Marketing

By: Emilie Branch, Content Manager, Swoop

Artificial intelligence has become a buzzword in...

MM+M Panel Recap: Transforming HCP and Patient Engagement

We recently hosted a panel in conjunction with MM+M on healthcare’s accelerated digital...