Google’s Latest Cookie-Less Solution Falls Short for Health Marketers
By: Emilie Branch, Content Manager, Swoop
Here we go again. Google has changed direction on how it...
Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences
By: Emilie Branch, Content Manager, Swoop
In April 2021, Apple began requiring an opt-in for...
Protecting Patient Privacy Beyond HIPAA
By: Emilie Branch, Content Manager, Swoop
While a landmark for patient privacy when ratified in...
Swoop Redefines Physician Engagement Beyond Typical 1:1 NPI Marketing
SAN FRANCISCO--(BUSINESS WIRE)--Swoop, the leader in AI-generated digital audiences for healthcare,...
The Strategy and Success Behind Astellas' Digital Transformation
Swoop spoke with Suda Shinya, Senior Vice President of Information Systems for Astellas Pharma on...
Building Commercial Success in 2022: A How to Guide for Digital-First Customer Engagement
The life sciences industry has experienced a permanent shift to digital – a trend that began before...
Best Practices for Patient Audience Targeting and Measurement
By: Emilie Branch, Content Manager, Swoop
Why an IT and Medical Affairs Partnership Is Key
IT industry leader Ian Hamilton, President of the Technology Sector at The NPD Group, shares his...
From Essential to Enthusiast: The Future of HCP Engagement
Primary market research indicates that physicians are now more interested in doing business...
Sim Simeonov on the Role of AI in Precision Healthcare Marketing
By: Emilie Branch, Content Manager, Swoop
Artificial intelligence has become a buzzword in...