Emilie Branch

The Health Data ‘Dream State’

By: Emilie Branch, Content Manager, Swoop 

Connecting Brands with Patients: The New Standard for Precision Targeting

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Tapping into higher quality audiences leads to...

Swoop and iHeartMedia Bring Precision Healthcare Audiences to Broadcast Radio

FLORHAM PARK, N.J. – (BusinessWire) – Swoop, the leader in privacy-safe AI-generated audiences for...

Real Chemistry Acquires conversationHEALTH

Company is transforming the way the health care and life sciences industry engages with physicians,...

MM&M’s Healthcare Marketers Trend Report 2022

By: Emilie Branch, Content Manager, Swoop/IPM.ai

The medical marketing landscape has undergone...

Privacy Presents Challenges — and Opportunities for Change

By: Emilie Branch, Content Manager, Swoop 

Ron Elwell Wins MM+M’s Pinnacle Award

By: Emilie Branch, Content Manager, Swoop

Ron Elwell, CEO and founder of Swoop is a proud recipient...

Android Announcement Compels Health Marketers to Use RWD

By: Emilie Branch, Content Manager, Swoop

Google announced a plan to end cross-app tracking on...

Google’s Latest Cookie-Less Solution Falls Short for Health Marketers

By: Emilie Branch, Content Manager, Swoop

Here we go again. Google has changed direction on how it...