Emilie Branch

How AI and RWD Are Redefining TV Advertising for Pharma Marketers

By: Emilie Branch, Content Manager, Swoop

Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes

By: Emilie Branch, Content Manager, Swoop 

Erin Deruggiero, Chief Digital Officer at Swoop, sat...

TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing

The integration elevates Swoop’s ability to reach, target and engage HCPs, enabling a better...

One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Katie Carr, Swoop’s SVP of Sales sat down with...

Optimizing Omnichannel Engagement Through a Single Audience

By: Emilie Branch, Content Manager, Swoop 

Tune Into Condition-Specific Patients – Why Health Marketers Need to Include Broadcast Radio in the Media Mix

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Pharma investment in AM/FM radio has steadily...

Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Swoop has announced a partnership with Nielsen, a...