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Artificial Intelligence

Swoop President Scott Rines Honored by PRWEEK for Leadership in AI

Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard...

Introducing Predictive AI, a New Approach to Targeting Before Health Events Occur

A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting,...

Conversational AI: Transforming Engagement in Pharma Marketing

Swoop conversational AI addresses the need for real-time, personalized engagement between pharma...

Implementing Conversational AI for Always-on Engagement on Brand.com

Conversational AI facilitates personalized, 24/7 interactions with patients and providers on...

Swoop Launches Predictive AI Adherence Targeting

First-of-its-kind targeting predicts which patients will become non-adherent in the next 30 days

One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Katie Carr, Swoop’s SVP of Sales sat down with...

Connecting Brands with Patients: The New Standard for Precision Targeting

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Tapping into higher quality audiences leads to...