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Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

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Healthcare Marketing

Swoop President Scott Rines Honored by PRWEEK for Leadership in AI

Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard...

A Look Forward to 2024

What marketers forecast for next year’s priorities and leading trends.

2024 Healthcare Marketing Outlook: Priorities and Opportunities

Marketers take a more tactical approach to targeting audiences.

Rethinking TV Advertising: Prioritizing Privacy-Safe Custom Audiences to Increase Conversion and Improve Outcomes

Generating elevated script lift through TV campaigns is possible with strategic targeting and...

Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI

Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the...

Optimizing TV Engagement with Precise Patient Audiences

By: Emilie Branch, Senior Content Manager, Swoop