Swoop Blog

Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing

In the fast-paced world of healthcare marketing, timely insights can make or break a campaign. 

The Perils of AdTech Grading Its Own Homework in Healthcare Marketing

By: Kevin Elwell

Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy

In an era where data drives healthcare marketing, privacy concerns have never been more critical. A...

Swoop Launches Proprietary GenAI Platform with Custom Privacy-Safe AI Assistants to Transform Omnichannel Marketing for Pharma Brands

New York, NY — 10/14/2024 — Swoop, the leader in privacy-safe healthcare marketing and data...

Data Only Matters if You Activate and Reach the Right Audience

By: Romain Bogaerts

We have more data than we’ll ever need, but none of these data points matter...

Diving Deep into Personalized CTV Advertising with Swoop and Roku

Top 15 Pharma Company Lowers Call Center Volume by 46% and Saves $1.9 Million in Annual Affiliated Costs

Introduction

With consumer health literacy on the rise and healthcare providers relying heavily on...

Swoop Audiences Activated on CTV Leads to 20% of Likely Patients Scheduling an HCP Appointment, Driving Conversion for a Mental Health Drug

INTRODUCTION

Transforming How Pharma Marketers Find, Target and Engage with Patients and Providers

As healthcare marketing experiences pivotal changes, from increased privacy restrictions to...

Navigating Digital Interaction in Pharma: Why Conversational AI Is the Best Option for Customer Engagement

By: Dr. Duré Hussain, VP, Medical Strategy and Commercial Consulting