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Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

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Healthcare Marketing (2)

How to Use Privacy-Safe Data to Optimize Healthcare Marketing

Kurt Robinson, SVP of Business Development for Swoop sat down with Jeanette Geer, Sr. Director of...

How AI and RWD Are Redefining TV Advertising for Pharma Marketers

By: Emilie Branch, Content Manager, Swoop

Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes

By: Emilie Branch, Content Manager, Swoop 

Erin Deruggiero, Chief Digital Officer at Swoop, sat...

TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing

The integration elevates Swoop’s ability to reach, target and engage HCPs, enabling a better...

A New Measure of Success in 2023: Leveraging Audience as Currency

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Katie Carr, Swoop’s SVP of Sales sat down with...

Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for an Addressable TV Campaign

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

Optimizing Omnichannel Engagement Through a Single Audience

By: Emilie Branch, Content Manager, Swoop