Rethinking TV Advertising: Prioritizing Privacy-Safe Custom Audiences to Increase Conversion and Improve Outcomes
Generating elevated script lift through TV campaigns is possible with strategic targeting and...
Posts about
Healthcare Marketing (2)
Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI
Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the...
Optimizing TV Engagement with Precise Patient Audiences
By: Emilie Branch, Senior Content Manager, Swoop
Privacy and Data Ethics — What Healthcare Marketers Need to Know
By: Ron Elwell, CEO and Founder, Swoop
The Precision of Digital Marketing with the Reach of Addressable TV Advertising
By: Emilie Branch, Content Manager, Swoop
How to Use Privacy-Safe Data to Optimize Healthcare Marketing
Kurt Robinson, SVP of Business Development for Swoop sat down with Jeanette Geer, Sr. Director of...
Empowered Engagement: How Audience-Centric Strategies Drive Healthcare Marketing Success
By: Emilie Branch, Content Manager, Swoop
How AI and RWD Are Redefining TV Advertising for Pharma Marketers
By: Emilie Branch, Content Manager, Swoop
Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes
By: Emilie Branch, Content Manager, Swoop
Erin Deruggiero, Chief Digital Officer at Swoop, sat...
Breaking Down Silos: Unifying HCP and DTC Marketing for Improved Outcomes
By: Emilie Branch, Content Manager, Swoop