Swoop Launches Predictive AI Targeting, the Next Generation of Healthcare Marketing
First-of-its-kind audience building leverages AI and RWD to create ideal DTC and HCP segments for...
The Power of Owning Your Audience: Connecting with DTC and HCP Consumers Across Channels for Ideal Engagement
By: Peter Kane, Vice President of Marketing, Swoop
Targeting in 2024: What Brands Need to Know
By: Emilie Branch, Senior Content Manager, Swoop
A Look Forward to 2024
What marketers forecast for next year’s priorities and leading trends.
2024 Healthcare Marketing Outlook: Priorities and Opportunities
Marketers take a more tactical approach to targeting audiences.
Rethinking TV Advertising: Prioritizing Privacy-Safe Custom Audiences to Increase Conversion and Improve Outcomes
Generating elevated script lift through TV campaigns is possible with strategic targeting and...
Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI
Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the...
Optimizing TV Engagement with Precise Patient Audiences
By: Emilie Branch, Senior Content Manager, Swoop
Privacy and Data Ethics — What Healthcare Marketers Need to Know
By: Ron Elwell, CEO and Founder, Swoop
Targeting a Custom MS Patient Audience Drives a 60% More Efficient CPC and a 44% Higher CTR
By: Scott Rines, President, Swoop