Conversational AI is a cost-effective way for companies to respond to customers at scale. Especially as digital continues to take preference over in-person, the adoption of conversational AI has accelerated. Here are the top 4 reasons why a conversational AI solution is a necessary feature on any life sciences website.
1. Meeting customer expectations
Patients expect 24/7/365 support and access to brands, products and services. As conversational AI delivers automated information in a compliant way, companies can meet patient demand at a fraction of the cost of a call center. Additionally, since they no longer have to spend time answering easy requests, these professionals can focus on higher-value work.
2. Adapting to virtualization
Conversational AI allows life sciences companies to connect with customers and HCPs digitally by providing direct access to otherwise hidden product information without a physical meeting.
3. Building for the future
Almost all industries have adopted live virtual chat and conversational AI is positioned to be a must-have feature for all life sciences companies as well, as it allows brands to get closer to customers cost-effectively.
4. Tracking real time insights
All user queries are saved and can inform future marketing campaigns, which is especially valuable as patterns emerge or questions reoccur.
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