MM&M’s Healthcare Marketers Trend Report 2022
By: John Seaner, CMO, Swoop/IPM.ai
The medical marketing landscape has undergone seismic changes...
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Healthcare Marketing
Ron Elwell Wins MM+M’s Pinnacle Award
By: John Seaner, CMO, Swoop/IPM.ai
Ron Elwell, CEO and founder of Swoop is a proud recipient of ...
Android Announcement Compels Health Marketers to Use RWD
By: John Seaner, CMO, Swoop/IPM.ai
Google announced a plan to end cross-app tracking on Android...
Google’s Latest Cookie-Less Solution Falls Short for Health Marketers
By: John Seaner, CMO, Swoop/IPM.ai
Here we go again. Google has changed direction on how it will...
Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences
By: John Seaner, CMO, Swoop/IPM.ai
In April 2021, Apple began requiring an opt-in for consumers to...
Is There Life for Health Marketers After Facebook?
By: Ron Elwell, President, Swoop/IPM.ai
Health marketers who utilize Facebook's audience segments...
Developing a Privacy Conscience
By: John Seaner, CMO, Swoop/IPM.ai
With recent media attention devoted to privacy breaches,...
Engaging Patients When They Don’t Know You Exist
By: John Seaner, CMO, Swoop/IPM.ai
Gone are the days of relying solely on a primary care physician...
New NAI Health Audience Disclosure Requirements
January guidance provided a way for advertisers to determine whether a health segment is...
Using ML, AI and RWD for Precision Healthcare Marketing
By: John Seaner, CMO, Swoop/IPM.ai
Real World Data increasingly informs the life sciences industry...