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Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

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Healthcare Marketing

TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing

The integration elevates Swoop’s ability to reach, target and engage HCPs, enabling a better...

A New Measure of Success in 2023: Leveraging Audience as Currency

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Katie Carr, Swoop’s SVP of Sales sat down with...

How Data Driven Linear Unifies TV Planning, Activation and Measurement

By: Kurt Robinson, Senior Vice President of Business Development, Swoop

Data-driven linear (DDL)...

Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Swoop has announced a partnership with Nielsen, a...

Connecting Brands with Patients: The New Standard for Precision Targeting

By: John Seaner, CMO, Swoop/IPM.ai

Tapping into higher quality audiences leads to greater script...

MM&M’s Healthcare Marketers Trend Report 2022

By: John Seaner, CMO, Swoop/IPM.ai

The medical marketing landscape has undergone seismic changes...