MM&M’s Healthcare Marketers Trend Report 2022
By: John Seaner, CMO, Swoop/IPM.ai
The medical marketing landscape has undergone seismic changes...
By: John Seaner, CMO, Swoop/IPM.ai
The medical marketing landscape has undergone seismic changes...
By: John Seaner, CMO, Swoop/IPM.ai
Ron Elwell, CEO and founder of Swoop is a proud recipient of ...
By: John Seaner, CMO, Swoop/IPM.ai
Google announced a plan to end cross-app tracking on Android...
By: John Seaner, CMO, Swoop/IPM.ai
Here we go again. Google has changed direction on how it will...
By: John Seaner, CMO, Swoop/IPM.ai
In April 2021, Apple began requiring an opt-in for consumers to...
By: Ron Elwell, President, Swoop/IPM.ai
Health marketers who utilize Facebook's audience segments...
By: John Seaner, CMO, Swoop/IPM.ai
With recent media attention devoted to privacy breaches,...
By: John Seaner, CMO, Swoop/IPM.ai
Gone are the days of relying solely on a primary care physician...
January guidance provided a way for advertisers to determine whether a health segment is...
By: John Seaner, CMO, Swoop/IPM.ai
Real World Data increasingly informs the life sciences industry...