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Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

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Healthcare Marketing

Top 15 Pharma Company Lowers Call Center Volume by 46% and Saves $1.9 Million in Annual Affiliated Costs


With consumer health literacy on the rise and healthcare providers relying heavily on...

Transforming How Pharma Marketers Find, Target and Engage with Patients and Providers

As healthcare marketing experiences pivotal changes, from increased privacy restrictions to...

Navigating Digital Interaction in Pharma: Why Conversational AI Is the Best Option for Customer Engagement

By: Dr. Duré Hussain, VP, Medical Strategy and Commercial Consulting

Swoop President Scott Rines Honored by PRWEEK for Leadership in AI

Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard...

A Look Forward to 2024

What marketers forecast for next year’s priorities and leading trends.

2024 Healthcare Marketing Outlook: Priorities and Opportunities

Marketers take a more tactical approach to targeting audiences.

Rethinking TV Advertising: Prioritizing Privacy-Safe Custom Audiences to Increase Conversion and Improve Outcomes

Generating elevated script lift through TV campaigns is possible with strategic targeting and...

Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI

Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the...