Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Swoop has announced a partnership with Nielsen, a...
Posts about
Healthcare Marketing
Optimizing Media Around a Custom Audience Results in 60-90% Script Lift
By: John Seaner, CMO, Swoop/IPM.ai
Why Marketers Must Make the Switch to Privacy-Safe Real World Data for Targeting
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Connecting Brands with Patients: The New Standard for Precision Targeting
By: John Seaner, CMO, Swoop/IPM.ai
Tapping into higher quality audiences leads to greater script...
MM&M’s Healthcare Marketers Trend Report 2022
By: John Seaner, CMO, Swoop/IPM.ai
The medical marketing landscape has undergone seismic changes...
Ron Elwell Wins MM+M’s Pinnacle Award
By: John Seaner, CMO, Swoop/IPM.ai
Ron Elwell, CEO and founder of Swoop is a proud recipient of ...
Android Announcement Compels Health Marketers to Use RWD
By: John Seaner, CMO, Swoop/IPM.ai
Google announced a plan to end cross-app tracking on Android...
Google’s Latest Cookie-Less Solution Falls Short for Health Marketers
By: John Seaner, CMO, Swoop/IPM.ai
Here we go again. Google has changed direction on how it will...
Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences
By: John Seaner, CMO, Swoop/IPM.ai
In April 2021, Apple began requiring an opt-in for consumers to...
Is There Life for Health Marketers After Facebook?
By: Ron Elwell, President, Swoop/IPM.ai
Health marketers who utilize Facebook's audience segments...