Data Only Matters if You Activate and Reach the Right Audience
By: Romain Bogaerts
We have more data than we’ll ever need, but none of these data points matter...
Posts about
Healthcare Marketing
Top 15 Pharma Company Lowers Call Center Volume by 46% and Saves $1.9 Million in Annual Affiliated Costs
Introduction
With consumer health literacy on the rise and healthcare providers relying heavily on...
Transforming How Pharma Marketers Find, Target and Engage with Patients and Providers
As healthcare marketing experiences pivotal changes, from increased privacy restrictions to...
Navigating Digital Interaction in Pharma: Why Conversational AI Is the Best Option for Customer Engagement
By: Dr. Duré Hussain, VP, Medical Strategy and Commercial Consulting
Swoop President Scott Rines Honored by PRWEEK for Leadership in AI
Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard...
The Power of Owning Your Audience: Connecting with DTC and HCP Consumers Across Channels for Ideal Engagement
By: Peter Kane, Vice President of Marketing, Swoop
A Look Forward to 2024
What marketers forecast for next year’s priorities and leading trends.
2024 Healthcare Marketing Outlook: Priorities and Opportunities
Marketers take a more tactical approach to targeting audiences.