TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing
The integration elevates Swoop’s ability to reach, target and engage HCPs, enabling a better...
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Healthcare Marketing
A New Measure of Success in 2023: Leveraging Audience as Currency
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Katie Carr, Swoop’s SVP of Sales sat down with...
Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for a DISH Media Addressable TV Campaign
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
How Data Driven Linear Unifies TV Planning, Activation and Measurement
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
Data-driven linear (DDL)...
Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Swoop has announced a partnership with Nielsen, a...
Optimizing Media Around a Custom Audience Results in 60-90% Script Lift
By: John Seaner, CMO, Swoop/IPM.ai
Why Marketers Must Make the Switch to Privacy-Safe Real World Data for Targeting
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Connecting Brands with Patients: The New Standard for Precision Targeting
By: John Seaner, CMO, Swoop/IPM.ai
Tapping into higher quality audiences leads to greater script...
MM&M’s Healthcare Marketers Trend Report 2022
By: John Seaner, CMO, Swoop/IPM.ai
The medical marketing landscape has undergone seismic changes...