Emilie Branch

Tune Into Condition-Specific Patients – Why Health Marketers Need to Include Broadcast Radio in the Media Mix

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Pharma investment in AM/FM radio has steadily increased year over year; according to Miller Kaplan, network radio ad spend grew from $49 million in 2018 to $126 million in 2021. Swoop recently partnered with Cumulus Media | Westwood One Audio Active Group® to demonstrate how Swoop custom patient audiences can be used in conjunction with Nielsen Audio Data for broadcast radio planning and activation.

Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen

By: Emilie Branch, Content Manager, Swoop/IPM.ai

Swoop has announced a partnership with Nielsen, a...