Emilie Branch

Swoop President Scott Rines Honored by PRWEEK for Leadership in AI

Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard 25: AI Edition.”

Conversational AI: Transforming Engagement in Pharma Marketing

Swoop conversational AI addresses the need for real-time, personalized engagement between pharma...

Swoop Launches AI-Powered Conversational Agent for Healthcare Marketing, Revolutionizing Engagement on Brand.com

New offering enables pharma brands to engage in 24/7, MLR-compliant near-human interaction with...

Swoop Launches Predictive AI Targeting, the Next Generation of Healthcare Marketing

First-of-its-kind audience building leverages AI and RWD to create ideal DTC and HCP segments for...

Targeting in 2024: What Brands Need to Know

By: Emilie Branch, Senior Content Manager, Swoop

A Look Forward to 2024

What marketers forecast for next year’s priorities and leading trends.

2024 Healthcare Marketing Outlook: Priorities and Opportunities

Marketers take a more tactical approach to targeting audiences.

Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI

Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the...

Optimizing TV Engagement with Precise Patient Audiences

By: Emilie Branch, Senior Content Manager, Swoop