Swoop Launches Predictive AI Targeting, the Next Generation of Healthcare Marketing
First-of-its-kind audience building leverages AI and RWD to create ideal DTC and HCP segments for...
Targeting in 2024: What Brands Need to Know
By: Emilie Branch, Senior Content Manager, Swoop
A Look Forward to 2024
What marketers forecast for next year’s priorities and leading trends.
2024 Healthcare Marketing Outlook: Priorities and Opportunities
Marketers take a more tactical approach to targeting audiences.
Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI
Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the...
Optimizing TV Engagement with Precise Patient Audiences
By: Emilie Branch, Senior Content Manager, Swoop
The Precision of Digital Marketing with the Reach of Addressable TV Advertising
By: Emilie Branch, Content Manager, Swoop
Swoop Launches Predictive AI Adherence Targeting
First-of-its-kind targeting predicts which patients will become non-adherent in the next 30 days
How to Use Privacy-Safe Data to Optimize Healthcare Marketing
Kurt Robinson, SVP of Business Development for Swoop sat down with Jeanette Geer, Sr. Director of...
Empowered Engagement: How Audience-Centric Strategies Drive Healthcare Marketing Success
By: Emilie Branch, Content Manager, Swoop