Emilie Branch

Swoop Launches Predictive AI Targeting, the Next Generation of Healthcare Marketing

First-of-its-kind audience building leverages AI and RWD to create ideal DTC and HCP segments for...

Targeting in 2024: What Brands Need to Know

By: Emilie Branch, Senior Content Manager, Swoop

A Look Forward to 2024

What marketers forecast for next year’s priorities and leading trends.

2024 Healthcare Marketing Outlook: Priorities and Opportunities

Marketers take a more tactical approach to targeting audiences.

Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI

Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the...

Optimizing TV Engagement with Precise Patient Audiences

By: Emilie Branch, Senior Content Manager, Swoop

Swoop Launches Predictive AI Adherence Targeting

First-of-its-kind targeting predicts which patients will become non-adherent in the next 30 days

How to Use Privacy-Safe Data to Optimize Healthcare Marketing

Kurt Robinson, SVP of Business Development for Swoop sat down with Jeanette Geer, Sr. Director of...