The Precision of Digital Marketing with the Reach of Addressable TV Advertising
By: Emilie Branch, Content Manager, Swoop
Swoop Launches Predictive AI Adherence Targeting
First-of-its-kind targeting predicts which patients will become non-adherent in the next 30 days
How to Use Privacy-Safe Data to Optimize Healthcare Marketing
Kurt Robinson, SVP of Business Development for Swoop sat down with Jeanette Geer, Sr. Director of...
Empowered Engagement: How Audience-Centric Strategies Drive Healthcare Marketing Success
By: Emilie Branch, Content Manager, Swoop
How AI and RWD Are Redefining TV Advertising for Pharma Marketers
By: Emilie Branch, Content Manager, Swoop
Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes
By: Emilie Branch, Content Manager, Swoop
Erin Deruggiero, Chief Digital Officer at Swoop, sat...
Breaking Down Silos: Unifying HCP and DTC Marketing for Improved Outcomes
By: Emilie Branch, Content Manager, Swoop
TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing
The integration elevates Swoop’s ability to reach, target and engage HCPs, enabling a better...
One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Katie Carr, Swoop’s SVP of Sales sat down with...
Optimizing Omnichannel Engagement Through a Single Audience
By: Emilie Branch, Content Manager, Swoop