1 min read

Optimizing Omnichannel Engagement Through a Single Audience

Featured Image

By: Emilie Branch, Content Manager, Swoop 

Katie Carr, SVP of sales at Swoop explains how real world data can create a more effective media mix for DTC marketing.

MM+M's editor-at-large Marc Iskowitz sat down with Katie Carr, SVP of sales at Swoop, to discuss how custom audience segments can fit into the media plan and be activated across it to create a more effective media mix.

 


About the Author

Emilie Branch 

Content Manager

  Emilie_Headshot_cropped2 (1)

 

Emilie has nearly a decade of experience in marketing, writing, research and strategy for the pharmaceutical industry. She has contributed to top pharmaceutical publications including American Pharmaceutical Review, European Pharmaceutical Review, Pharmaceutical Manufacturing, Manufacturing Chemist, Pharmaceutical Outsourcing, Specialty Chemicals, and Contract Pharma. Prior to joining Swoop/IPM.ai, Emilie served as Strategic Content Manager and Managing Editor for Pharma’s Almanac where she lent her voice to some of the industry’s top players including GSK, MilliporeSigma and ThermoFisher Scientific. 

 

Top 15 Pharma Company Lowers Call Center Volume by 46% and Saves $1.9 Million in Annual Affiliated Costs

Introduction

With consumer health literacy on the rise and healthcare providers relying heavily on digital as the preferred point of interaction over...

Read More

Privacy First — What Healthcare Marketers Need to Know In a Fractured, Evolving Environment

Kevin Elwell, Vice President of Health Analytics at Swoop provides an overview of the current landscape and more.

Read More