By: Emilie Branch, Content Manager, Swoop
Katie Carr, SVP of sales at Swoop explains how real world data can create a more effective media mix for DTC marketing.
MM+M's editor-at-large Marc Iskowitz sat down with Katie Carr, SVP of sales at Swoop, to discuss how custom audience segments can fit into the media plan and be activated across it to create a more effective media mix.
About the Author
Emilie Branch
Content Manager
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Emilie has nearly a decade of experience in marketing, writing, research and strategy for the pharmaceutical industry. She has contributed to top pharmaceutical publications including American Pharmaceutical Review, European Pharmaceutical Review, Pharmaceutical Manufacturing, Manufacturing Chemist, Pharmaceutical Outsourcing, Specialty Chemicals, and Contract Pharma. Prior to joining Swoop/IPM.ai, Emilie served as Strategic Content Manager and Managing Editor for Pharma’s Almanac where she lent her voice to some of the industry’s top players including GSK, MilliporeSigma and ThermoFisher Scientific.
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