Connecting Brands with Patients: The New Standard for Precision Targeting
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Tapping into higher quality audiences leads to...
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Healthcare Marketing (4)
Real Chemistry Acquires conversationHEALTH
Company is transforming the way the health care and life sciences industry engages with physicians,...
MM&M’s Healthcare Marketers Trend Report 2022
By: Emilie Branch, Content Manager, Swoop/IPM.ai
The medical marketing landscape has undergone...
Ron Elwell Wins MM+M’s Pinnacle Award
By: Emilie Branch, Content Manager, Swoop
Ron Elwell, CEO and founder of Swoop is a proud recipient...
Android Announcement Compels Health Marketers to Use RWD
By: Emilie Branch, Content Manager, Swoop
Google announced a plan to end cross-app tracking on...
Google’s Latest Cookie-Less Solution Falls Short for Health Marketers
By: Emilie Branch, Content Manager, Swoop
Here we go again. Google has changed direction on how it...
Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences
By: Emilie Branch, Content Manager, Swoop
In April 2021, Apple began requiring an opt-in for...
Is There Life for Health Marketers After Facebook?
By: Ron Elwell, President, Swoop/IPM.ai
Health marketers who utilize Facebook's audience segments...
Six Digital Marketing Resolutions to Consider in 2022
This past year was defined by digital, with companies transitioning, innovating and reassessing...
Best Practices for Patient Audience Targeting and Measurement
By: Emilie Branch, Content Manager, Swoop