Google’s Latest Cookie-Less Solution Falls Short for Health Marketers
By: Emilie Branch, Content Manager, Swoop
Here we go again. Google has changed direction on how it...
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Healthcare Marketing (4)
Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences
By: Emilie Branch, Content Manager, Swoop
In April 2021, Apple began requiring an opt-in for...
Is There Life for Health Marketers After Facebook?
By: Ron Elwell, President, Swoop/IPM.ai
Health marketers who utilize Facebook's audience segments...
Six Digital Marketing Resolutions to Consider in 2022
By: Erin Ruggiero, Chief Digital Officer, Swoop
This past year was defined by digital, with...
Best Practices for Patient Audience Targeting and Measurement
By: Emilie Branch, Content Manager, Swoop
Using AI to Target Your True HCP Influencers
By: Sim Simeonov, Chief Technology Officer, Swoop
Sim Simeonov on the Role of AI in Precision Healthcare Marketing
By: Emilie Branch, Content Manager, Swoop
Artificial intelligence has become a buzzword in...
Developing a Privacy Conscience
By: Emilie Branch, Content Manager, Swoop
With recent media attention devoted to privacy breaches,...
New NAI Health Audience Disclosure Requirements
January guidance provided a way for advertisers to determine whether a health segment is...
Using AI and RWD for Precision Healthcare Marketing
By: Emilie Branch, Content Manager, Swoop