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Healthcare Marketing (4)

Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences

By: Emilie Branch, Content Manager, Swoop

In April 2021, Apple began requiring an opt-in for...

Is There Life for Health Marketers After Facebook?

By: Ron Elwell, President, Swoop/IPM.ai 

Health marketers who utilize Facebook's audience segments...

Six Digital Marketing Resolutions to Consider in 2022

By: Erin Ruggiero, Chief Digital Officer, Swoop

This past year was defined by digital, with...

Best Practices for Patient Audience Targeting and Measurement

By: Emilie Branch, Content Manager, Swoop

Using AI to Target Your True HCP Influencers

By: Sim Simeonov, Chief Technology Officer, Swoop

Sim Simeonov on the Role of AI in Precision Healthcare Marketing

By: Emilie Branch, Content Manager, Swoop

Artificial intelligence has become a buzzword in...

Developing a Privacy Conscience

By: Emilie Branch, Content Manager, Swoop

With recent media attention devoted to privacy breaches,...

New NAI Health Audience Disclosure Requirements

January guidance provided a way for advertisers to determine whether a health segment is...

Using AI and RWD for Precision Healthcare Marketing

By: Emilie Branch, Content Manager, Swoop

Why Your NPI Advertising List is Incomplete

By: Scott Rines, CFO, Swoop/IPM.ai 

Influencing healthcare providers via digital NPI targeting is...