Swoop Blog

Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

Posts about

Healthcare Marketing (5)

Developing a Privacy Conscience

By: Emilie Branch, Content Manager, Swoop

With recent media attention devoted to privacy breaches,...

New NAI Health Audience Disclosure Requirements

January guidance provided a way for advertisers to determine whether a health segment is...

Using AI and RWD for Precision Healthcare Marketing

By: Emilie Branch, Content Manager, Swoop

Why Your NPI Advertising List is Incomplete

By: Scott Rines, CFO, Swoop/IPM.ai 

Influencing healthcare providers via digital NPI targeting is...