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Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

MM&M’s Healthcare Marketers Trend Report 2022

By: John Seaner, CMO, Swoop/IPM.ai

The medical marketing landscape has undergone seismic changes this year, not only because of continued uncertainty caused by the pandemic but because of major shifts in privacy. MM+M’s annual Healthcare Marketers Survey quantifies some of the biggest trends affecting the industry and what that means for marketers going forward.

Ron Elwell Wins MM+M’s Pinnacle Award

By: John Seaner, CMO, Swoop/IPM.ai

Ron Elwell, CEO and founder of Swoop is a proud recipient of ...

Android Announcement Compels Health Marketers to Use RWD

By: John Seaner, CMO, Swoop/IPM.ai

Google announced a plan to end cross-app tracking on Android...

Google’s Latest Cookie-Less Solution Falls Short for Health Marketers

By: John Seaner, CMO, Swoop/IPM.ai

Here we go again. Google has changed direction on how it will...

Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences

By: John Seaner, CMO, Swoop/IPM.ai

In April 2021, Apple began requiring an opt-in for consumers to...

Is There Life for Health Marketers After Facebook?

By: Ron Elwell, President, Swoop/IPM.ai 

Health marketers who utilize Facebook's audience segments...

Protecting Patient Privacy Beyond HIPAA

By: John Seaner, CMO, Swoop/IPM.ai

While a landmark for patient privacy when ratified in 1996, the...

Swoop Redefines Physician Engagement Beyond Typical 1:1 NPI Marketing

SAN FRANCISCO--()--Swoop, the leader in AI-generated digital audiences for healthcare,...

Sim Simeonov on the Role of ML & AI in Precision Healthcare Marketing

By: John Seaner, CMO, Swoop/IPM.ai

Artificial intelligence and machine learning have become the...

Developing a Privacy Conscience

By: John Seaner, CMO, Swoop/IPM.ai

With recent media attention devoted to privacy breaches,...