Implementing Conversational AI Lifts Patient and Prescriber High-Value Activity by 825% and 400% for a Top Ten Pharma’s Neurological Drug
The Challenge
Facing a massive growth of interest in their leading neurological treatment, a top ten pharmaceutical company sought to digitally transform its consumer and HCP interactions by elevating the digital customer experience, boosting bottom-of-the-funnel engagement, better understanding the voice of the customer and driving physician prescribing behavior.