As you may know, Swoop specializes in car and pharma advertising. One thing Swoop does that is different is optimize towards real-world actions – in the case of pharma, Swoop will optimize for diagnosed patients. Read more…
You know you need to make a great product. You need to provide great service. You need to offer competitive value. You’ve done all that. Now what do you want your marketing to do? Engage, Read more…
The US automotive industry is one of the largest spenders on digital advertising, spending over $7 billion in 2015 and projected to grow significantly in coming years. The goal, of course, is to grow their digital exposure Read more…
When Forbes is giving you ideas about how to fight ad fraud in 2018, it’s a mainstream issue. We think our BOTs represent ad fraud better than a man in a hoodie with a bunch Read more…
Swoop, a leader in digital pharmaceutical advertising, announced today an exclusive partnership with health data provider IPM.ai to leverage their database on the medical history of 280 million Americans in order to serve ads that Read more…
Ad fraud continues to be an issue. Shocking, we know. A new article in Digiday discusses why publishers don’t name and shame vendors who suffer from ad fraud – following up on a Financial Times Read more…
Recently, new Ford CEO Jim Hackett detailed the importance of SUVs and alternative-fuel vehicles going forward, moving away from passenger cars. From a business perspective, this makes sense – SUVs and trucks tend to have Read more…
The US automotive industry is one of the largest spenders on digital advertising, spending over $7 billion in 2015 and projected to grow significantly in coming years. The goal, of course, is to grow their digital exposure Read more…
CAMBRIDGE, Mass., Sept. 12, 2017 — Swoop, the Cambridge-based search marketplace focused on driving actionable traffic for automotive and health advertisers, today announced the addition of IBM’s Inderpal Bhandari to their Board of Directors. Dr. Bhandari, IBM’s Global Chief Data Read more…
This major pharmaceutical brand runs an informational website on COPD, a respiratory disease often confused with asthma. They tasked their search agency, with driving users to register on the website. The challenge, as expressed by Read more…