The application of Artificial Intelligence in healthcare has held great promise for a number of years. One of the obvious applications is the ability to identify patient populations that represent the proverbial needle in a Read more…
Artificial Intelligence (AI) is changing the way the world works, one facet at a time, and according to a CNBC report, the FDA is making moves to encourage its use in medicine and drug development. Read more…
Digital ad provider Swoop, in an effort to further cement their position as leaders in the automotive advertising space, today announced that their ads will now optimize in real time for visits to auto dealers. Read more…
When you read headlines like “Ford To Phase Out Traditional Ford Sedans,” it can be surprising, but Ford is really taking a modern tact to selling cars – following the will of the consumers. In Read more…
Ad fraud is not going away. We live in a world now where the easiest way to make a buck online is by stealing it from marketers trying to find clients, and while there’s a Read more…
At IPM.ai we believe that the new and powerful tools of Artificial Intelligence and Big Data have opened up exciting new opportunities in the field of health care. The ability to speed decision-making and assist Read more…
As you may know, Swoop specializes in car and pharma advertising. One thing Swoop does that is different is optimize towards real-world actions – in the case of pharma, Swoop will optimize for diagnosed patients. Read more…
You know you need to make a great product. You need to provide great service. You need to offer competitive value. You’ve done all that. Now what do you want your marketing to do? Engage, Read more…
IPM.ai, an emerging leader in healthcare marketing, announced today the launch of their signature product: an all-inclusive marketing platform that combines the real-world health data of over 280 million patients with the patients’ digital journey. Read more…
The US automotive industry is one of the largest spenders on digital advertising, spending over $7 billion in 2015 and projected to grow significantly in coming years. The goal, of course, is to grow their digital exposure Read more…