By: John Seaner, CMO, Swoop/IPM.ai
The medical marketing landscape has undergone seismic changes this year, not only because of continued uncertainty caused by the pandemic but because of major shifts in privacy. MM+M’s annual Healthcare Marketers Survey quantifies some of the biggest trends affecting the industry and what that means for marketers going forward.
By: John Seaner, CMO, Swoop/IPM.ai
Ron Elwell, CEO and founder of Swoop is a proud recipient of ...
By: John Seaner, CMO, Swoop/IPM.ai
Google announced a plan to end cross-app tracking on Android...
By: John Seaner, CMO, Swoop/IPM.ai
Here we go again. Google has changed direction on how it will...
By: John Seaner, CMO, Swoop/IPM.ai
In April 2021, Apple began requiring an opt-in for consumers to...
By: Ron Elwell, President, Swoop/IPM.ai
Health marketers who utilize Facebook's audience segments...
By: John Seaner, CMO, Swoop/IPM.ai
While a landmark for patient privacy when ratified in 1996, the...
SAN FRANCISCO--(BUSINESS WIRE)--Swoop, the leader in AI-generated digital audiences for healthcare,...
By: John Seaner, CMO, Swoop/IPM.ai
Artificial intelligence and machine learning have become the...
By: John Seaner, CMO, Swoop/IPM.ai
With recent media attention devoted to privacy breaches,...