Digital ad provider Swoop, in an effort to further cement their position as leaders in the automotive advertising space, today announced that their ads will now optimize in real time for visits to auto dealers. Read more…
When you read headlines like “Ford To Phase Out Traditional Ford Sedans,” it can be surprising, but Ford is really taking a modern tact to selling cars – following the will of the consumers. In Read more…
Ad fraud is not going away. We live in a world now where the easiest way to make a buck online is by stealing it from marketers trying to find clients, and while there’s a Read more…
As you may know, Swoop specializes in car and pharma advertising. One thing Swoop does that is different is optimize towards real-world actions – in the case of pharma, Swoop will optimize for diagnosed patients. Read more…
You know you need to make a great product. You need to provide great service. You need to offer competitive value. You’ve done all that. Now what do you want your marketing to do? Engage, Read more…
The US automotive industry is one of the largest spenders on digital advertising, spending over $7 billion in 2015 and projected to grow significantly in coming years. The goal, of course, is to grow their digital exposure Read more…
When Forbes is giving you ideas about how to fight ad fraud in 2018, it’s a mainstream issue. We think our BOTs represent ad fraud better than a man in a hoodie with a bunch Read more…
Swoop, a leader in digital pharmaceutical advertising, announced today an exclusive partnership with health data provider IPM.ai to leverage their database on the medical history of 280 million Americans in order to serve ads that Read more…
Ad fraud continues to be an issue. Shocking, we know. A new article in Digiday discusses why publishers don’t name and shame vendors who suffer from ad fraud – following up on a Financial Times Read more…
Recently, new Ford CEO Jim Hackett detailed the importance of SUVs and alternative-fuel vehicles going forward, moving away from passenger cars. From a business perspective, this makes sense – SUVs and trucks tend to have Read more…