John Seaner

John is Swoop's Chief Marketing Officer and leads a team charged with amplifying our brand, communicating the organization’s business value, and earning the loyalty of our clients.

MM&M’s Healthcare Marketers Trend Report 2022

By: John Seaner, CMO, Swoop/

The medical marketing landscape has undergone seismic changes this year, not only because of continued uncertainty caused by the pandemic but because of major shifts in privacy. MM+M’s annual Healthcare Marketers Survey quantifies some of the biggest trends affecting the industry and what that means for marketers going forward.

Ron Elwell Wins MM+M’s Pinnacle Award

By: John Seaner, CMO, Swoop/

Ron Elwell, CEO and founder of Swoop is a proud recipient of ...

Android Announcement Compels Health Marketers to Use RWD

By: John Seaner, CMO, Swoop/

Google announced a plan to end cross-app tracking on Android...

Google’s Latest Cookie-Less Solution Falls Short for Health Marketers

By: John Seaner, CMO, Swoop/

Here we go again. Google has changed direction on how it will...

Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences

By: John Seaner, CMO, Swoop/

In April 2021, Apple began requiring an opt-in for consumers to...

Protecting Patient Privacy Beyond HIPAA

By: John Seaner, CMO, Swoop/

While a landmark for patient privacy when ratified in 1996, the...

Swoop Redefines Physician Engagement Beyond Typical 1:1 NPI Marketing

SAN FRANCISCO--()--Swoop, the leader in AI-generated digital audiences for healthcare,...

Sim Simeonov on the Role of ML & AI in Precision Healthcare Marketing

By: John Seaner, CMO, Swoop/

Artificial intelligence and machine learning have become the...

Engaging Patients When They Don’t Know You Exist

By: John Seaner, CMO, Swoop/

Gone are the days of relying solely on a primary care physician...

W2O Acquires Swoop Fueling New Health Technology Business

San Francisco (January 7, 2021) – Global health innovation leader W2O today announced it has...